Corporate Event Photography
Secteur : Event planning
Client : Agence Volontiers
Space photography for Agence Volontiers on the occasion of the launch of Parfum de Marly’s new brand signature: a refined staging ahead of the event.
Event Setup Reportage
Project Details
Client Context
To mark the launch of Parfum de Marly’s new brand signature, the agency Volontiers, founded by Vladimir Ramsay, orchestrated a prestigious event to showcase this new olfactory identity. The goal was to create an immersive and refined scenography within a château, revealing the brand’s universe through a carefully curated spatial design.
Our mission: to produce a photographic report documenting the event setup, capturing the atmosphere, décor, and spatial layout in order to highlight the agency’s creative work.
Challenges Faced
- Photographing the spaces during installation, without any guests, to maintain a clean and controlled atmosphere.
- Showcasing the scenography in indoor environments that were sometimes limited in terms of lighting and space.
- Capturing the sophistication of the Parfum de Marly brand without relying on portraits or typical event ambiance.
Solutions Provided
- Scheduling the shoot at key moments during setup to capture the spaces in their final state before the arrival of guests.
- Using wide-angle lenses to convey the volume and layout of the decorative elements.
- Working with both natural and artificial light to preserve a warm and luxurious ambiance, in line with the brand’s image.
- Carefully composed images with a focus on graphic details, signage, and branded objects.
Let’s discuss
Photographing an event space during setup requires great precision in managing light and spatial volume. For the launch of Parfum de Marly’s new brand signature, orchestrated by Agence Volontiers, our photo reportage captured the elegance and sophistication of the decor before the guests arrived. This type of space photography highlights the scenography and allows for effective communication of a luxury brand’s visual universe, providing premium images for digital, press, and promotional materials.