The Creative and Digital Communication Agency: Alternative Agency

11 July 2025 | 11 July 2025 | 2 min |

In this article :

Based in Paris, Alternative Agency is an independent communication agency founded on strong convictions: innovation, creativity, and commitment in service of brands. Since its inception, it has stood out through an alternative approach to advertising campaigns, placing people, emotion, and culture at the heart of every project.

A Creative and Cultural Philosophy

As its name suggests, Alternative Agency offers a non-conventional vision of marketing and communication. The agency embraces a “culture-driven” positioning, drawing inspiration from artistic, social, and cultural trends to design high-impact campaigns.

It relies on authentic storytelling strategies, aligned with the expectations of new generations, to help brands connect genuinely with their audiences. This approach is designed to stand out in a saturated media landscape, where only singular stories make a difference.

Multidisciplinary Expertise

Alternative Agency supports its clients with a comprehensive offering ranging from brand strategy to digital content, including art direction, content production, and experiential activations.

The agency notably offers:

Brand identity definition and repositioning
Creation of innovative advertising campaigns
Audiovisual production (brand films, music videos, interviews)
Social media & influence
On-the-ground and event-based activations

It works across a variety of sectors, including fashion, music, cosmetics, technology, culture, and public institutions.

Noteworthy Collaborations

Alternative Agency partners with brands known for their strong identities and willingness to take creative risks. Among its clients are:
Adidas, Red Bull, LVMH, Warner Music, Puma, Ubisoft, Aigle, and France Télévisions.

For example, for Aigle, the agency designed an immersive campaign combining artistic performance and experiential branding. For Red Bull, it regularly creates innovative video content aimed at capturing the attention of a young and connected audience.

A Creative Collective at the Service of Brands

The Alternative Agency team operates as a multidisciplinary creative collective, bringing together strategists, designers, directors, photographers, writers, producers, and independent talents. This agile structure enables tailor-made teams to be assembled for each project, ensuring high responsiveness.

The agency also relies on strong art direction, with a distinct taste for imagery, rhythm, and cultural references. Its aesthetic is bold (sometimes raw) but always committed.

Rétines, the Ideal Partner

At Rétines, we share Alternative Agency’s passion for striking visuals and narrative content. Our photographers and filmmakers collaborate with brands, agencies, and artists to create powerful images that leave a lasting impression and tell a story.

👉 Want to elevate your creative campaigns? Contact Rétines for your visual projects.

Écrit par Jérémy Carlo

Jérémy Carlo is the editorial director at Rétines, where he ensures the consistency and clarity of all content produced by the studio. His role goes beyond writing—he shapes the tone, structures the messages, and upholds a precise, demanding editorial line that stays true to the identity of Rétines. With a background in visual communication and solid experience in content strategy, he bridges the technical world of photography with clear, no-frills writing.

Jérémy works closely with photographers, art directors, and the commercial team to make sure every word published serves the image, the message, and the brand. From blog articles and client presentations to social media posts and internal documents—everything is filtered through his attentive eye. His strength lies in making complex ideas accessible without oversimplifying, and in highlighting the studio’s work without relying on unnecessary superlatives.

Through his writing, Jérémy helps Rétines exist beyond the image—by giving context to projects, emphasizing the thinking behind each shoot, and bringing to light the technical and aesthetic choices that drive each photograph.