Black and White or Color Portrait, Which One to Choose?

16 April 2025 | 16 April 2025 | 1 min |

In this article :

Stylistic Choices in Corporate Photography:
Conclusion

In the professional world, photography, whether black and white or color, plays a crucial role in how individuals and brands are perceived. At Rétines, we leverage this dynamic to reflect our clients’ brand strategy. This article explores the influence of these stylistic choices on corporate perception.

Stylistic Choices in Corporate Photography:

The Influence of Color on Professional Perception:

Color in a portrait can convey subtle but powerful messages. At Rétines, we use color psychology to align portraits with a company’s brand identity. Bright hues symbolize dynamism and innovation, while softer tones evoke reliability and professionalism.

The Elegance of Black and White in the Corporate World:

Black and white offers simplicity that highlights the subject without distractions. This approach is often chosen for executive portraits, evoking elegance, sobriety, and seriousness, aligning the image with values of authority and responsibility.

Choosing Based on Company Identity:

The choice between black and white and color should reflect the message the company wants to convey. A tech company may opt for vibrant color portraits to emphasize its innovative spirit, while a law firm might prefer black and white to convey seriousness and rigor.

Conclusion

The choice between a black and white or color portrait is crucial in corporate photography. At Rétines, we help you make this strategic choice, aligning your image with the values and identity of your company. Contact us to create the perfect image that will represent your brand!

Écrit par Jérémy Carlo

Jérémy Carlo is the editorial director at Rétines, where he ensures the consistency and clarity of all content produced by the studio. His role goes beyond writing—he shapes the tone, structures the messages, and upholds a precise, demanding editorial line that stays true to the identity of Rétines. With a background in visual communication and solid experience in content strategy, he bridges the technical world of photography with clear, no-frills writing.

Jérémy works closely with photographers, art directors, and the commercial team to make sure every word published serves the image, the message, and the brand. From blog articles and client presentations to social media posts and internal documents—everything is filtered through his attentive eye. His strength lies in making complex ideas accessible without oversimplifying, and in highlighting the studio’s work without relying on unnecessary superlatives.

Through his writing, Jérémy helps Rétines exist beyond the image—by giving context to projects, emphasizing the thinking behind each shoot, and bringing to light the technical and aesthetic choices that drive each photograph.