A Modeling Agency Founded in Paris: City Models

8 July 2025 | 8 July 2025 | 2 min |

In this article :

Positioning and Mission
Types of Profiles and Fields of Activity
The Importance of Visuals in the Industry
Conclusion

City Models is a modeling agency founded in Paris in the 1970s. As one of the historic agencies in the French fashion landscape, it is dedicated to representing talent in the fields of fashion and advertising. The agency operates both on the French and international markets, supporting the professional development of the models it represents.

Positioning and Mission

City Models offers comprehensive support to the models on its roster. It acts as a bridge between talent and industry stakeholders, helping them access a wide range of opportunities: advertising campaigns, runway shows, editorial projects, and image contracts. The agency manages careers by taking into account both client expectations and market trends.

Its positioning aims to balance the representation of established profiles and new faces, with a strong focus on personalized development for each model.

Types of Profiles and Fields of Activity

City Models represents a diverse range of talent: women, men, experienced models, and emerging faces. The agency operates across several sectors:

Fashion: editorial campaigns, runway shows, lookbooks, fashion weeks.
Advertising: video spots, visual campaigns, billboard advertising.
Digital: collaborations with brands on social media, web content.
Artistic representation: managing public figures, media personalities, and artists.

This diversity enables City Models to meet the needs of clients across various industries, fashion houses, communication agencies, ready-to-wear brands, and media outlets.

The Importance of Visuals in the Industry

In the modeling world, visuals are at the heart of everything. Portfolios, polaroids, video introductions, and campaign content are crucial to showcasing talent and positioning them in the market. Impeccable image quality is essential—not only to attract clients but also to build the model’s public image.

Working with specialized photographers ensures visual consistency, proper showcasing of the models, and production aligned with industry standards. It can also make a significant difference on digital platforms, where first impressions often rely on visual impact.

👉 Rétines regularly collaborates with modeling agencies to produce professional visuals tailored to portfolios, campaigns, or promotional materials.

Conclusion

City Models is an established modeling agency active across various segments of fashion and advertising. It supports talent throughout their professional journey, meeting the visual demands of a competitive industry.
Rétines partners with agencies like City Models to deliver precise, consistent, and impactful imagery that aligns with the standards of contemporary modeling.

Écrit par Jérémy Carlo

Jérémy Carlo is the editorial director at Rétines, where he ensures the consistency and clarity of all content produced by the studio. His role goes beyond writing—he shapes the tone, structures the messages, and upholds a precise, demanding editorial line that stays true to the identity of Rétines. With a background in visual communication and solid experience in content strategy, he bridges the technical world of photography with clear, no-frills writing.

Jérémy works closely with photographers, art directors, and the commercial team to make sure every word published serves the image, the message, and the brand. From blog articles and client presentations to social media posts and internal documents—everything is filtered through his attentive eye. His strength lies in making complex ideas accessible without oversimplifying, and in highlighting the studio’s work without relying on unnecessary superlatives.

Through his writing, Jérémy helps Rétines exist beyond the image—by giving context to projects, emphasizing the thinking behind each shoot, and bringing to light the technical and aesthetic choices that drive each photograph.