Communication Agency Brief Template

Collaborating effectively with a communication agency always starts with a clear, structured, and concise brief. Whether you’re creating a new visual identity, launching a campaign, or designing brand materials, a solid brief is the key to a successful project.

To save you time and streamline your communication, we’ve created a downloadable brief template, designed to fit on a single page and get straight to the point.

What does this brief template include?

This document helps you clearly define your needs and frame your project from the outset:

• General information: company name, main contact, date of the brief
• Project objectives: key message, strategic goals
• Context: quick overview of your company, market, and target audience
• Expected deliverables: formats, channels, types of content
• Timeline: deadlines, key milestones, important dates
• Budget: indicative range to guide proposals
• References or inspiration: visual examples or campaigns you admire

Easy to fill in, this template helps you structure your ideas, avoid grey areas, and give the agency all the information needed to respond effectively to your request.

Why use this template?

✅ Fast, clear project framing
✅ Fewer email back-and-forths
✅ Time-saving for all stakeholders
✅ A professional, valuable foundation for your projects

👉 [Download the Communication Brief – PDF]