Copyright

26 May 2025 | 26 May 2025 | 2 min |

Copyright consists of a set of exclusive rights granted to creators over their literary, artistic, musical, and other intellectual works. This legal system aims to protect the originality of works and ensure that creators can benefit from the fruits of their labor, while also promoting access to culture and the dissemination of knowledge.

Foundations of Copyright

  • Nature of Rights: Copyright gives the author control over the use of their work, including the right to reproduce, distribute, publicly perform, adapt, and translate the work.
  • Duration of Protection: Copyright protection generally lasts for the author’s lifetime plus a post-mortem period, often between 50 and 70 years depending on the country’s legislation.
  • Acquisition of Rights: In most jurisdictions, copyright arises automatically upon creation of the work and does not require registration to be valid, although registration can offer additional legal benefits.

Importance of Copyright

  • Encouragement of Creativity: By providing legal protection and remuneration for creators, copyright stimulates cultural and intellectual creation.
  • Balance Between Creators and Society: Copyright seeks to balance creators’ interests with the public interest by allowing access to information and culture while protecting authors’ economic rights.
  • Economic Impact: Creative industries significantly contribute to the global economy, and copyright plays a key role in protecting this contribution.

Current Challenges

  • Piracy and Unauthorized Use: In the digital age, piracy and unauthorized distribution of protected works are major challenges to copyright enforcement.
  • Adapting to Emerging Technologies: Copyright law must continually evolve to keep pace with new technologies and new modes of creation and distribution of works.

Conclusion

Copyright plays an essential role in promoting creativity, innovation, and access to culture. By protecting creators’ rights and encouraging responsible dissemination of works, copyright contributes to a dynamic and diverse cultural and economic ecosystem. For creators and users of protected works alike, understanding copyright is crucial to navigating today’s creative landscape.

Jérémy Carlo is the editorial director at Rétines, where he ensures the consistency and clarity of all content produced by the studio. His role goes beyond writing—he shapes the tone, structures the messages, and upholds a precise, demanding editorial line that stays true to the identity of Rétines. With a background in visual communication and solid experience in content strategy, he bridges the technical world of photography with clear, no-frills writing.

Jérémy works closely with photographers, art directors, and the commercial team to make sure every word published serves the image, the message, and the brand. From blog articles and client presentations to social media posts and internal documents—everything is filtered through his attentive eye. His strength lies in making complex ideas accessible without oversimplifying, and in highlighting the studio’s work without relying on unnecessary superlatives.

Through his writing, Jérémy helps Rétines exist beyond the image—by giving context to projects, emphasizing the thinking behind each shoot, and bringing to light the technical and aesthetic choices that drive each photograph.

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What we do for you at Rétines

Meticulous work, an organised project and fast delivery. And to achieve this, we mobilise the right resources in our teams at the right time.

01

Pre-production

Artistic and technical direction tailored to the project.

Relevant recommendations on content, form and resources.

02

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Photos taken by our experienced photographers.

Production that’s controlled, efficient and tailored to the needs of the project, with nothing superfluous.

03

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Technique

Photographs magnified by our retouching team.

Post-production to meet the commercial challenges of the brief.