A complementary tool to corporate photography is corporate video. At Rétines, we understand the importance of this powerful and engaging form of communication to establish meaningful connections with your target audience.
In the following lines, let’s dive into the captivating world of corporate video, explore its strategic usefulness, various styles, and the current trends shaping it. Ready to discover how to bring your corporate message to life in a memorable way?
What is Corporate Video for?
Corporate video is much more than a fleeting trend. It represents an effective strategy to share your story, values, and corporate culture with the world. The visual identity of your company can come to life through an institutional video.
Audiovisual production brings your values and story to life, crafting concise messages in impactful ads, engaging corporate films, and much more. Explore a range of creative possibilities with Rétines and discover how each video can shape your narrative.
It transforms your messages into visual and emotional experiences, establishing deeper connections with your audience. Here are some powerful uses for corporate video:
- Company Introduction: Make a memorable first impression by showcasing your premises, teams, and work environment.
- Client and Employee Testimonials: Let satisfied clients and engaged employees share their experiences with your company.
- Product Launches: Bring your new products to life by demonstrating their features and benefits in a visual way.
- Internal Training: Complement your business photography with educational videos that simplify the transmission of complex information to your employees.
- Social Media Communication: With LinkedIn profile photos, sharing engaging videos on your social platforms maximizes your online presence.
What are the Types of Corporate Video?
Corporate videos adopt a variety of styles to meet the specific needs and messages of each company. Here are some common approaches that can be tailored to your strategy:
- Animation Video: Use animated graphics to simplify complex concepts or add a playful touch to your message.
- Corporate Reportage: Show your day-to-day operations, your teams working together, and create an authentic connection with the audience through both photos and videos.
- Video Testimonials: Let your clients and employees share their personal experiences, thus enhancing your company’s credibility.
- Explainer Videos: Demonstrate how to effectively use your products or services, providing added value to your audience.
- Emotional Videos: Tell inspiring stories related to your company to evoke positive emotions in viewers.
What are the Trends in Corporate Video?
Corporate video is evolving in line with current communication trends. Two key trends to watch include:
- Authentic and Transparent Content: Consumers are looking for authenticity. Videos that showcase the true culture and behind-the-scenes of a company are increasingly appreciated.
- Short Videos for Social Media: In the era of platforms focused on concise content, short, impactful, and easily digestible videos are essential to capture attention.
After the Shoot
But corporate video is not just about the shoot. After the filming, post-production takes center stage, where every detail is meticulously refined to offer a consistent visual experience. Captivating interviews take shape, accompanied by professional voiceovers for flawless narration. Motion design enhances the information, while royalty-free music adds an emotional touch, amplifying the overall impact.
Corporate video is much more than just a communication tool; it’s a gateway to emotional connection and engagement. At Rétines, with our dedicated video partner, we understand that every company has its own story to tell, and video is the perfect way to share it with the world.
By adopting the right styles and staying on top of current trends, you can create corporate videos that leave a lasting impression on your audience. Ready to dive into the captivating world of corporate video and shape the future of your company’s communication?
