The integrated communications agency in the digital age: DDB Paris

2 July 2025 | 2 July 2025 | 2 min |

In this article :

DDB Paris is a French communications agency and an integral part of the international DDB Worldwide network, which itself belongs to the Omnicom Group. Located at 73-75 rue La Condamine in the 17th arrondissement of Paris, the agency stands out for its integrated approach combining creativity, culture, and technology to bring ideas to life in service of brands and their business objectives.

A Human-Centered Strategic Approach

At DDB Paris, the core belief is that creativity is the most powerful lever for business efficiency. The agency maintains that a good solution can only be found if the right problem has been identified, and that at the heart of every strategy lies a human truth. This philosophy drives every project, whether it involves communication strategy, advertising, digital marketing, or production.

Notable Campaigns

DDB Paris has worked with prestigious brands to produce memorable campaigns. Some of its standout projects include:

“MAKE A CHILD CRY” for Médecins du Monde, a powerful campaign aimed at raising awareness of humanitarian causes.
“UP!” for Volkswagen, an innovative initiative highlighting the unique features of the brand’s vehicles.
“THE BEAUTY OF THE WORLD” for Médecins du Monde, a campaign celebrating global diversity and beauty while emphasizing the importance of humanitarian action.

An International Network Serving Clients

As an international hub, DDB Paris can connect the best talents and expertise from a network of over 200 offices in more than 90 countries. This global reach enables the agency to deliver solutions tailored to local challenges while benefiting from the richness and diversity of international perspectives.

Conclusion

DDB Paris positions itself as a major player in the communications landscape, blending strategy, creativity, and technology to support clients in their challenges and ambitions. With a multidisciplinary team and a human-centered approach, the agency continues to innovate and deliver relevant, impactful solutions.

At Rétines, although we specialize in visual content creation, we understand the importance of a cohesive communication strategy. That’s why we collaborate with agencies like DDB Paris to offer complementary services that maximize the impact of digital campaigns.

Écrit par Jérémy Carlo

Jérémy Carlo is the editorial director at Rétines, where he ensures the consistency and clarity of all content produced by the studio. His role goes beyond writing—he shapes the tone, structures the messages, and upholds a precise, demanding editorial line that stays true to the identity of Rétines. With a background in visual communication and solid experience in content strategy, he bridges the technical world of photography with clear, no-frills writing.

Jérémy works closely with photographers, art directors, and the commercial team to make sure every word published serves the image, the message, and the brand. From blog articles and client presentations to social media posts and internal documents—everything is filtered through his attentive eye. His strength lies in making complex ideas accessible without oversimplifying, and in highlighting the studio’s work without relying on unnecessary superlatives.

Through his writing, Jérémy helps Rétines exist beyond the image—by giving context to projects, emphasizing the thinking behind each shoot, and bringing to light the technical and aesthetic choices that drive each photograph.