The SEA & Display agency focused on automated performance: Effilab

25 June 2025 | 25 June 2025 | 2 min |

In this article :

Une expertise SEA & Display cultivée
Profil client
Méthodologie : pilotage, A/B testing, réactivité
Rétines : renforcer l’impact visuel des campagnes

Based in Paris, Effilab positions itself as a premium advertising acquisition agency focused on SEA, display, and automated performance. Its promise? To optimize your budgets down to the last cent in order to maximize conversions and return on investment.

Refined SEA & Display Expertise

Effilab builds its reputation on a set of sharpened skills:

SEA & Google Ads: Search campaigns designed for conversion, with ad extensions and UX optimization.
Display & Programmatic: Behavioral targeting, brand safety, precise retargeting.
Shopping Ads & E-commerce: Feed optimization, management of Smart Shopping and Performance Max campaigns.
Automation & Algorithms: Scripts, rules, automated bidding, dynamic dashboards.

All of this follows a continuous logic: anticipation, optimization, and regression toward clear KPIs (cost/conversion, ROAS, etc.).

Client Profile

Effilab mainly works with:

E-commerce sites aiming to maximize acquisition via Google and display.
Performance-oriented brands in need of strong ROI management.
SMEs and mid-sized businesses with a programmatic approach looking to automate their digital marketing.

The agency typically offers a monthly relationship with adjustable levers based on seasonality, promotions, and new product launches.

Methodology: Monitoring, A/B Testing, Responsiveness

Their process is structured as follows:

Full audit of current campaigns
Setup and automation of bidding strategies
Deployment of SEA & display channels
Daily/weekly monitoring and continuous optimization

The top priority: never let a campaign stagnate, and respond to each performance signal with adjustments or scaling based on results.

Rétines: Enhancing the Visual Impact of Campaigns

In SEA and display strategies, the visual is the first element that captures attention. Even the best targeting will underperform if the image doesn’t convert.

Rétines contributes by producing:

Optimized product visuals, tailored for Google Shopping formats or HTML5 banners
Lifestyle or in-context images to strengthen display campaigns
Conversion-driven photos used in targeted landings or remarketing formats

We work in close coordination with campaign managers to ensure visual consistency, a clear message, and maximum performance.

👉 Explore our photo expertise for digital acquisition

Écrit par Jérémy Carlo

Jérémy Carlo is the editorial director at Rétines, where he ensures the consistency and clarity of all content produced by the studio. His role goes beyond writing—he shapes the tone, structures the messages, and upholds a precise, demanding editorial line that stays true to the identity of Rétines. With a background in visual communication and solid experience in content strategy, he bridges the technical world of photography with clear, no-frills writing.

Jérémy works closely with photographers, art directors, and the commercial team to make sure every word published serves the image, the message, and the brand. From blog articles and client presentations to social media posts and internal documents—everything is filtered through his attentive eye. His strength lies in making complex ideas accessible without oversimplifying, and in highlighting the studio’s work without relying on unnecessary superlatives.

Through his writing, Jérémy helps Rétines exist beyond the image—by giving context to projects, emphasizing the thinking behind each shoot, and bringing to light the technical and aesthetic choices that drive each photograph.