How to Write a Corporate Photography Brief?

When planning a corporate photo shoot, visual communication plays a crucial role in effectively conveying your message. A well-crafted corporate photography brief is key to helping the photographer understand your needs and capture the essence of your company.

How to Write an Effective Corporate Photography Brief

1. Basic Information:
   • Start by providing essential details such as your company name, contact information, and the date, time, and location of the photo shoot. These elements are crucial for the photographer to plan properly.
2. Session Objectives:
   • Clearly state the purpose of the corporate photo shoot. Are the photos for updating your website, marketing campaigns, internal communication, or other needs? Describe the key messages you want the images to convey, this will guide the photographer’s creative direction.
3. Photography Style:
   • Do you need a company directory (headshots)? Polished individual portraits? Workplace or candid shots? Describe the desired style, whether it’s formal and professional or casual and creative. If possible, include examples or visual references to illustrate your preferences.
4. Target Audience:
   • Identify the primary audience for these photos, clients, employees, partners, or other specific groups. Indicate the tone you want to express through the images, such as professional, approachable, or dynamic.
5. Locations and Backgrounds:
   • Specify the locations where you’d like the shoot to take place, whether in your offices, outdoors, or at particular venues. Mention if you have preferences for certain backdrops, such as meeting rooms, open workspaces, or more stylized settings.
6. Dress Code:
   • Clarify the appropriate attire for participants. Whether you require business formal, branded uniforms, or a casual look, ensure all subjects are informed ahead of time.
7. Participants and Grouping:
   • List the people to be photographed, executives, team members, or specific departments. Indicate if you’d like group photos, individual portraits, or both. Confirm whether you have image rights authorization from all participants.
8. Props or Specific Elements:
   • S’il y a des accessoires ou des éléments spécifiques à inclure dans les photos, comme des produits, le logo de l’entreprise ou d’autres symboles, assurez-vous de les mentionner. Cela garantira leur présence dans les clichés finaux.
9. Equipment and Logistics:
   • Discuss any specific equipment needs such as lighting setups, cameras, or tripods. Make sure the photographer has access to the shoot location and share any relevant logistical details.
10. Coordination with Other Vendors:
    • If additional professionals like makeup artists or stylists are involved, ensure coordination between them and the photographer for a smooth session.
11. Delivery of Photos:
    • Explain how you’d like to receive the final images. Specify the format, desired turnaround time, and whether any specific retouching or post-processing is required.
12. Contract and Payment:
    • Outline contract terms and your target budget. Transparency on these points ensures a smoother collaboration.
13. Emergency Contacts:
    • Provide emergency contact numbers in case of any last-minute issues, ensuring efficient communication throughout the shoot.

By providing your corporate photographer with a complete and detailed photo brief, you ensure they fully understand your expectations and can deliver images that meet your business communication needs. Don’t hesitate, send us your brief!