ndependent Creative Agency: Hungry and Foolish

2 July 2025 | 2 July 2025 | 3 min |

In this article :

Une approche centrée sur la créativité et l’humain
Des expertises diversifiées pour une communication 360°
Une équipe pluridisciplinaire et engagée
Des projets emblématiques
Une reconnaissance dans le secteur
Conclusion

Hungry and Foolish is a French global creative agency founded in 2006, independent and autonomous, specializing in advertising, social media, influencer marketing, digital media buying, and branding. Located at 69 Boulevard Haussmann in Paris, the agency stands out for its ability to combine creativity, strategy, and performance to support its clients in their transformation and outreach.

A Creativity- and Human-Centered Approach

Hungry and Foolish’s philosophy is based on the idea that creativity drives emergence and that relevance is the key to capturing attention. The agency places humans at the heart of its concerns, cultivating a team of passionate and committed talents. With a team of 65 employees, the agency boasts a turnover of 14 million euros and a 100% client satisfaction rate.

Diverse Expertise for 360° Communication

Hungry and Foolish offers a comprehensive range of services to address the contemporary challenges faced by brands:

Advertising: Creating impactful and memorable advertising campaigns, adapted to various media and formats.
Social Media: Developing digital strategies on social networks aimed at engaging communities and strengthening brands’ online presence.
Influence: Establishing partnerships with relevant influencers to amplify message reach and attract new audiences.
Digital Media Buying: Managing online advertising campaigns optimized to maximize return on investment.
Branding: Creating and developing strong visual identities that reflect the values and universe of the brands.

A Multidisciplinary and Committed Team

The agency fosters a corporate culture based on collaboration, innovation, and kindness. Employees are encouraged to express their creativity and propose bold ideas. Initiatives such as the Happiness Club, made up of volunteers rotating every quarter, help organize festive events and strengthen team cohesion.

Notable Projects

Among Hungry and Foolish’s standout projects are:

AXA Prévention – “Ça suffit”: A powerful awareness campaign on the dangers of distracted driving.
Biocoop – “La bio nous rassemble”: An initiative promoting the values of organic farming and uniting consumers around these principles.
Novotel – “Dormez sous les étoiles”: An innovative campaign highlighting the unique experience offered by Novotel hotels.
Puy du Fou – “On va vous prendre pour un fou”: A bold and offbeat campaign awarded the Grand Prix de la Communication Entreprise 2020.

Industry Recognition

Hungry and Foolish has been repeatedly recognized for the quality of its work:

Marketing Trophies 2023: Gold for the advertising campaign “Agoraésio” for Aésio Mutuelle.
Marketing Trophies 2023: Gold for the advertising campaign “On va vous prendre pour un fou” for Puy du Fou.
Influentia Marketing Awards 2023: Silver for the branding campaign “48H Découvertes” for Accor, Mercure.
Effie Awards 2023: Bronze for the campaign “On va vous prendre pour un fou” for Puy du Fou.

Conclusion

Hungry and Foolish positions itself as a strategic partner for brands looking to stand out and engage in high-impact projects. Thanks to a talented team, a human-centered approach, and recognized expertise, the agency continues to support its clients in their success.

At Rétines, while we specialize in creating visual content, we understand the importance of a coherent communication strategy. We collaborate with agencies like Hungry and Foolish to provide complementary services that maximize the impact of digital campaigns.

Écrit par Jérémy Carlo

Jérémy Carlo is the editorial director at Rétines, where he ensures the consistency and clarity of all content produced by the studio. His role goes beyond writing—he shapes the tone, structures the messages, and upholds a precise, demanding editorial line that stays true to the identity of Rétines. With a background in visual communication and solid experience in content strategy, he bridges the technical world of photography with clear, no-frills writing.

Jérémy works closely with photographers, art directors, and the commercial team to make sure every word published serves the image, the message, and the brand. From blog articles and client presentations to social media posts and internal documents—everything is filtered through his attentive eye. His strength lies in making complex ideas accessible without oversimplifying, and in highlighting the studio’s work without relying on unnecessary superlatives.

Through his writing, Jérémy helps Rétines exist beyond the image—by giving context to projects, emphasizing the thinking behind each shoot, and bringing to light the technical and aesthetic choices that drive each photograph.