The B2B Content Agency: Indexel

11 July 2025 | 11 July 2025 | 1 min |

In this article :

Founded in 2000, Indexel is an editorial communication agency specialized in B2B content strategies. Based in Paris, it primarily serves technology, industrial, and service-based companies, supporting them across all aspects of their digital communication. Its DNA? Crafting high-value narratives that engage audiences, strengthen brand identity, and generate leads.

Sharp Expertise in B2B Content

Unlike generalist agencies, Indexel has chosen to specialize in producing complex B2B content. White papers, SEO articles, videos, newsletters, podcasts, the agency designs and produces all editorial formats relevant to the conversion cycle. Its team is composed of journalists, strategic planners, and experienced content creators, all capable of tackling technical subjects while making them accessible and impactful.

A Complete Offering in Digital Communication

Beyond content production, Indexel offers comprehensive strategic support:

Editorial positioning audits
Brand platform development
Search engine optimization (SEO)
Marketing automation (nurturing)
UX and web development (notably via WordPress and Drupal)

This holistic approach allows clients to build consistent and effective ecosystems focused on generating qualified leads.

Solid References in Tech & Industry

Indexel collaborates with clients such as Dell Technologies, Sage, Orange Business Services, and GFI. Its sector-specific expertise gives it a clear edge when it comes to simplifying complex offers or translating product strategies into compelling storytelling.

Partner with a Studio Specializing in B2B Visuals

Are you a B2B company looking to produce powerful visuals for your editorial content, corporate portraits, or marketing campaigns? Rétines Studio supports agencies like Indexel in the production of tailored professional imagery.
👉 Contact us to elevate your brand communication.

Écrit par Jérémy Carlo

Jérémy Carlo is the editorial director at Rétines, where he ensures the consistency and clarity of all content produced by the studio. His role goes beyond writing—he shapes the tone, structures the messages, and upholds a precise, demanding editorial line that stays true to the identity of Rétines. With a background in visual communication and solid experience in content strategy, he bridges the technical world of photography with clear, no-frills writing.

Jérémy works closely with photographers, art directors, and the commercial team to make sure every word published serves the image, the message, and the brand. From blog articles and client presentations to social media posts and internal documents—everything is filtered through his attentive eye. His strength lies in making complex ideas accessible without oversimplifying, and in highlighting the studio’s work without relying on unnecessary superlatives.

Through his writing, Jérémy helps Rétines exist beyond the image—by giving context to projects, emphasizing the thinking behind each shoot, and bringing to light the technical and aesthetic choices that drive each photograph.