Strategic and Creative Consulting Agency: Insign

2 July 2025 | 2 July 2025 | 2 min |

In this article :

A Hybrid Approach Combining Consulting and Creativity
Three Core Performance Drivers
Diverse Expertise to Meet Today’s Challenges
A Company Culture Focused on Independence and Innovation
Conclusion

Insign is an independent agency founded in 2010, specializing in strategic consulting and creative services, with a hybrid approach that combines expertise in strategy, creativity, and technology. With offices in Paris, Lyon, Tournon-sur-Rhône, Dakar, Los Angeles, and New York, the agency supports its clients in their growth, transformation, and innovation challenges.

A Hybrid Approach Combining Consulting and Creativity

Insign positions itself at the intersection of strategic consulting and creative design, offering a unique combination of expertise to address the complex challenges of modern businesses. The agency focuses on measurable performance, leveraging proprietary tools, augmented intelligence, and a data-driven approach to inform every decision and measure every outcome.

Three Core Performance Drivers

Insign’s consulting framework is based on three essential pillars:

Human Capital: Attracting, retaining, and engaging talent within the organization.
Brand Strength: Unleashing a brand’s uniqueness and increasing its visibility.
Technological Excellence: Accelerating growth and boosting competitiveness through technological innovation.

These pillars form the foundation of Insign’s methodology, enabling them to design customized solutions for each client.

Diverse Expertise to Meet Today’s Challenges

Insign offers a broad range of services to support clients through their transformation journey:

Strategy & Consulting: Development of brand strategies, business models, and communication plans.
Creative & Design: Branding, storytelling, experience design, and content creation.
Marketing & Performance: Campaign activation, advertising, growth hacking, and digital marketing.
Technology & Innovation: Digital platform development, artificial intelligence, and data analytics.

The agency also places strong emphasis on eco-responsibility, training 100% of its staff in sustainability practices in 2023 and committing to reducing its environmental impact by 2030.

A Company Culture Focused on Independence and Innovation

Insign promotes a corporate culture rooted in independence, entrepreneurship, and collaboration. With 45% of its capital held by employees, the agency fosters a participatory and engaged model. It encourages curiosity, experimentation, and innovation through initiatives like the creation of in-house tools such as Colorama and OnePlatform, tailored to its various areas of expertise.

Conclusion

Insign stands out with its hybrid approach that blends strategic consulting, creativity, and technology to help companies tackle performance and transformation challenges. With a multidisciplinary team and a results-oriented methodology, the agency delivers tailor-made solutions that address contemporary issues.

At Rétines, although we specialize in the creation of visual content, we understand the importance of a coherent digital strategy. That’s why we collaborate with agencies like Insign to offer complementary services that maximize the impact of digital campaigns.

Écrit par Jérémy Carlo

Jérémy Carlo is the editorial director at Rétines, where he ensures the consistency and clarity of all content produced by the studio. His role goes beyond writing—he shapes the tone, structures the messages, and upholds a precise, demanding editorial line that stays true to the identity of Rétines. With a background in visual communication and solid experience in content strategy, he bridges the technical world of photography with clear, no-frills writing.

Jérémy works closely with photographers, art directors, and the commercial team to make sure every word published serves the image, the message, and the brand. From blog articles and client presentations to social media posts and internal documents—everything is filtered through his attentive eye. His strength lies in making complex ideas accessible without oversimplifying, and in highlighting the studio’s work without relying on unnecessary superlatives.

Through his writing, Jérémy helps Rétines exist beyond the image—by giving context to projects, emphasizing the thinking behind each shoot, and bringing to light the technical and aesthetic choices that drive each photograph.