Independent Communication Agency: JAAM

11 July 2025 | 11 July 2025 | 2 min |

In this article :

An agile, creative, and demanding agency
JAAM stands out notably through:
Multiple expertise for a 360° approach
Strong references and creative commitment
Rétines, the visual partner of creative agencies

Based in Paris, JAAM is an independent communication agency positioning itself as a bold partner for brands seeking impact, distinctive storytelling, and tailored strategies. Since its founding, JAAM has established itself as a true 360° creative studio, combining strategic consulting, content production, branding, and digital activation.

An agile, creative, and demanding agency

The name JAAM is more than an acronym: it embodies a vision. That of a team blending expertise, freedom of expression, strategic intelligence, and artistic sensitivity to deliver campaigns that stand out. The agency champions a collaborative and bespoke approach, where each project is seen as a creative playground serving concrete objectives.

JAAM stands out notably through:

A human-centered approach: deep understanding of the target audience lies at the heart of every proposal,
A decidedly visual DNA with strong art direction,
A hybrid media culture, adapting formats to usage, whether social media, on-the-ground activations, or brand content.

Multiple expertise for a 360° approach

JAAM offers a comprehensive range of services supporting brands at every stage of their expression:

Brand strategy & positioning: defining identity, mission, and tone,
Branding & graphic design: creation of logos, visual guidelines, visual storytelling,
Communication campaigns: from art direction to photo/video production,
Social media & influence: social media editorialization, tailored influencer campaigns,
Events and activations: producing original events to create real connections between brands and their audiences.

Strong references and creative commitment

JAAM has collaborated with a wide variety of clients, from cultural institutions to lifestyle brands, large corporations, and ambitious startups. Among their references are Le Slip Français, Europcar, Adidas, Interflora, LVMH, and Fnac Darty.

What sets JAAM apart is its ability to reveal the essence of a brand while surprising. The agency relies on intuition, boldness, and societal grounding to create powerful brand stories in tune with current cultural trends.

Rétines, the visual partner of creative agencies

Are you an agency or brand looking for a photo studio to embody your creative concepts with rigor and originality? At Rétines, we work closely with artistic teams to produce impactful, coherent, and professional visuals.
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Écrit par Jérémy Carlo

Jérémy Carlo is the editorial director at Rétines, where he ensures the consistency and clarity of all content produced by the studio. His role goes beyond writing—he shapes the tone, structures the messages, and upholds a precise, demanding editorial line that stays true to the identity of Rétines. With a background in visual communication and solid experience in content strategy, he bridges the technical world of photography with clear, no-frills writing.

Jérémy works closely with photographers, art directors, and the commercial team to make sure every word published serves the image, the message, and the brand. From blog articles and client presentations to social media posts and internal documents—everything is filtered through his attentive eye. His strength lies in making complex ideas accessible without oversimplifying, and in highlighting the studio’s work without relying on unnecessary superlatives.

Through his writing, Jérémy helps Rétines exist beyond the image—by giving context to projects, emphasizing the thinking behind each shoot, and bringing to light the technical and aesthetic choices that drive each photograph.