A Hybrid Consulting Agency: Makuity

11 July 2025 | 11 July 2025 | 2 min |

In this article :

Makuity is an independent Paris-based agency that has established itself as a key player in digital strategy and influencer marketing. Its promise? To support brands in creating high-impact campaigns by combining data, creativity, and field expertise. With its hybrid approach, blending brand strategy, influencer campaigns, content production, and performance management, it is a valuable partner for companies seeking tangible results.

Comprehensive expertise for ambitious brands

Founded in 2016, Makuity stands out for its 360° vision of digital marketing. The agency structures its services around four core pillars:

Strategy: audits, strategic planning, brand positioning, brand platforms
Influence marketing: design and execution of campaigns with micro and macro influencers
Content & creation: photo and video production, copywriting, graphic design
Activation & performance: paid media, SEO, data analytics, social ads

This complementary offer allows Makuity to build consistent and measurable ecosystems over the long term, amplifying brand awareness while driving sales.

A demanding and diverse client portfolio

The agency supports both consumer and institutional brands across various sectors such as fashion, beauty, culture, retail, and services. Notable clients include Shiseido, La Banque Postale, Vilebrequin, Lee Cooper, Nuxe, Uniqlo, Longchamp, Harmonie Mutuelle, and public institutions.

Every collaboration is approached as a bespoke partnership with clear objectives (visibility, engagement, conversions) and a distinctly ROI-focused mindset.

A multidisciplinary and agile team

At its core, Makuity relies on a close-knit team of passionate experts, including strategic planners, creatives, influencer consultants, project managers, and data analysts. The agency values organizational agility, honest communication, and a deep understanding of its clients’ business challenges.

Makuity also stands out for its proprietary tools, transparent reporting, and its ability to adjust campaigns in real time thanks to precise data monitoring.

Rétines, your partner for powerful visual activations

At Rétines, we share Makuity’s commitment to delivering high-performing, visually cohesive images that align with ambitious digital strategies.
👉 Trust us with your influencer, lifestyle, or corporate shoots, and turn your visual storytelling into a growth driver.

Écrit par Jérémy Carlo

Jérémy Carlo is the editorial director at Rétines, where he ensures the consistency and clarity of all content produced by the studio. His role goes beyond writing—he shapes the tone, structures the messages, and upholds a precise, demanding editorial line that stays true to the identity of Rétines. With a background in visual communication and solid experience in content strategy, he bridges the technical world of photography with clear, no-frills writing.

Jérémy works closely with photographers, art directors, and the commercial team to make sure every word published serves the image, the message, and the brand. From blog articles and client presentations to social media posts and internal documents—everything is filtered through his attentive eye. His strength lies in making complex ideas accessible without oversimplifying, and in highlighting the studio’s work without relying on unnecessary superlatives.

Through his writing, Jérémy helps Rétines exist beyond the image—by giving context to projects, emphasizing the thinking behind each shoot, and bringing to light the technical and aesthetic choices that drive each photograph.