A Hybrid Consulting Agency: Makuity

11 July 2025 | 11 July 2025 | 2 min |

Makuity is an independent Paris-based agency that has established itself as a key player in digital strategy and influencer marketing. Its promise? To support brands in creating high-impact campaigns by combining data, creativity, and field expertise. With its hybrid approach, blending brand strategy, influencer campaigns, content production, and performance management, it is a valuable partner for companies seeking tangible results.

Comprehensive expertise for ambitious brands

Founded in 2016, Makuity stands out for its 360° vision of digital marketing. The agency structures its services around four core pillars:

  • Strategy: audits, strategic planning, brand positioning, brand platforms
  • Influence marketing: design and execution of campaigns with micro and macro influencers
  • Content & creation: photo and video production, copywriting, graphic design
  • Activation & performance: paid media, SEO, data analytics, social ads

This complementary offer allows Makuity to build consistent and measurable ecosystems over the long term, amplifying brand awareness while driving sales.

A demanding and diverse client portfolio

The agency supports both consumer and institutional brands across various sectors such as fashion, beauty, culture, retail, and services. Notable clients include Shiseido, La Banque Postale, Vilebrequin, Lee Cooper, Nuxe, Uniqlo, Longchamp, Harmonie Mutuelle, and public institutions.

Every collaboration is approached as a bespoke partnership with clear objectives (visibility, engagement, conversions) and a distinctly ROI-focused mindset.

A multidisciplinary and agile team

At its core, Makuity relies on a close-knit team of passionate experts, including strategic planners, creatives, influencer consultants, project managers, and data analysts. The agency values organizational agility, honest communication, and a deep understanding of its clients’ business challenges.

Makuity also stands out for its proprietary tools, transparent reporting, and its ability to adjust campaigns in real time thanks to precise data monitoring.

Rétines, your partner for powerful visual activations

At Rétines, we share Makuity’s commitment to delivering high-performing, visually cohesive images that align with ambitious digital strategies.
👉 Trust us with your influencer, lifestyle, or corporate shoots, and turn your visual storytelling into a growth driver.

Jérémy Carlo is the editorial director at Rétines, where he ensures the consistency and clarity of all content produced by the studio.

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At Rétines, our expertise is in :

Working Working with us, you benefit from the experience of a motivated, trained and friendly team.

Our Clients

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What we do for you at Rétines

Meticulous work, an organised project and fast delivery. And to achieve this, we mobilise the right resources in our teams at the right time.

01

Pre-production

Artistic and technical direction tailored to the project.

Relevant recommendations on content, form and resources.

02

Photo Shooting

Photos taken by our experienced photographers.

Production that’s controlled, efficient and tailored to the needs of the project, with nothing superfluous.

03

Retouching
Technique

Photographs magnified by our retouching team.

Post-production to meet the commercial challenges of the brief.