A Communication and Advertising Agency: M&C Saatchi

11 July 2025 | 11 July 2025 | 2 min |

In this article :

M&C Saatchi is a globally renowned communication and advertising agency, founded in 1995 in London by Maurice and Charles Saatchi, two iconic figures in the advertising world. Today, the group operates in over 15 countries, with sharp expertise in creating high-impact campaigns and providing strategic brand support.

A strong history and a unique philosophy

Born from a desire to reinvent advertising, M&C Saatchi is built on a simple yet powerful motto: “Brutal Simplicity of Thought.” This philosophy aims to deliver clear, direct, and impactful messages that cut through the advertising noise to truly reach consumers.

Since its creation, the agency has established itself as a major player thanks to its bold creativity, its focus on message relevance, and its commitment to guiding clients toward more human and authentic marketing.

A prestigious and diverse client portfolio

M&C Saatchi works with major international brands across a variety of sectors: luxury, consumer goods, technology, automotive, public services, and more. Notable clients include groups such as Renault, Coca-Cola, Airbus, and the BBC. This diversity enables the agency to offer tailored solutions for each industry while leveraging its proven expertise.

Multiple areas of expertise for integrated campaigns

The agency offers a comprehensive range of services:

Global communication strategy
Advertising creation (TV, print, digital)
Branding and design
Digital marketing & social media
Data and analytics
Video and photo content production
Brand activation and events

Thanks to this integrated approach, M&C Saatchi can orchestrate coherent and impactful multi-channel campaigns.

Innovation and sustainable commitment

Aware of today’s societal challenges, M&C Saatchi also incorporates social and environmental responsibility into its projects. The agency highlights purpose-driven campaigns that promote social, environmental, or cultural causes, in line with the expectations of an increasingly conscious audience.

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Écrit par Jérémy Carlo

Jérémy Carlo is the editorial director at Rétines, where he ensures the consistency and clarity of all content produced by the studio. His role goes beyond writing—he shapes the tone, structures the messages, and upholds a precise, demanding editorial line that stays true to the identity of Rétines. With a background in visual communication and solid experience in content strategy, he bridges the technical world of photography with clear, no-frills writing.

Jérémy works closely with photographers, art directors, and the commercial team to make sure every word published serves the image, the message, and the brand. From blog articles and client presentations to social media posts and internal documents—everything is filtered through his attentive eye. His strength lies in making complex ideas accessible without oversimplifying, and in highlighting the studio’s work without relying on unnecessary superlatives.

Through his writing, Jérémy helps Rétines exist beyond the image—by giving context to projects, emphasizing the thinking behind each shoot, and bringing to light the technical and aesthetic choices that drive each photograph.