Luxury Communication Agency: Omedia

13 June 2025 | 13 June 2025 | 2 min |

In this article :

Une expertise centrée sur le luxe, les arts et la singularité
Stratégie de marque, éditorial & relations médias
Rétines : des visuels pensés pour sublimer les stratégies éditoriales

Few agencies manage to combine strategic expertise, aesthetic sensibility, and cultural grounding. Omedia is one of the rare ones that uphold this level of excellence. Founded in Paris, this independent agency has established itself as a trusted partner for luxury houses, cultural institutions, and ambitious lifestyle brands.

Its approach is clear: supporting brands in building their image and defining their strategic voice, while also managing the digital, editorial, and relational activations that bring this identity to life.

Expertise focused on luxury, the arts, and uniqueness

Omedia has grown by supporting demanding clients, often from the following sectors:

Fashion & haute couture
Jewelry & watchmaking
Architecture & design
Contemporary art & photography
Cosmetics and heritage brands

This deliberately selective focus has shaped a culture of precision, attention to detail, and alignment between substance and form.

The agency doesn’t aim to do everything. It specializes in strategic consulting, brand positioning, and editorial or visual deployment, with a strong emphasis on storytelling.

Brand strategy, editorial content & media relations

Omedia structures its work around three complementary pillars:

Brand strategy: image audit, brand platform, editorial signature
Content & publishing: magazines, annual reports, press kits, digital content
Media & influence relations: targeted outreach, cultural activation, engagement with qualified tastemakers

Each project is carefully considered in both form and substance. The agency frequently collaborates with writers, photographers, designers, and art directors to build a coherent and lasting brand image.

A distinctive positioning

Unlike many louder communication agencies, Omedia stands out with a discreet, culturally rich approach. It favors carefully curated messaging, high-quality content, and selected partnerships.

This positioning allows the agency to work with both heritage houses and emerging brands seeking to build a strong, refined identity aligned with their DNA.

Rétines: visuals designed to enhance editorial strategies

In high-end communication, imagery is never secondary. It conveys tone, standards, and positioning. When launching an editorial project or content strategy, visuals must be crafted with the same level of care as the messaging.

This is precisely where Rétines comes in: as a professional photography agency, we collaborate with brands or agencies like Omedia to produce:

editorial corporate visuals for reports, publications, or executive portraits;
luxury product packshots tailored for press and digital use;
bespoke lifestyle or still life photography, in studio or on location.

Our productions are tailored to meet high visual standards while respecting format, distribution, and brand consistency constraints.

👉 Discover our premium photography expertise

Écrit par Jérémy Carlo

Jérémy Carlo is the editorial director at Rétines, where he ensures the consistency and clarity of all content produced by the studio. His role goes beyond writing—he shapes the tone, structures the messages, and upholds a precise, demanding editorial line that stays true to the identity of Rétines. With a background in visual communication and solid experience in content strategy, he bridges the technical world of photography with clear, no-frills writing.

Jérémy works closely with photographers, art directors, and the commercial team to make sure every word published serves the image, the message, and the brand. From blog articles and client presentations to social media posts and internal documents—everything is filtered through his attentive eye. His strength lies in making complex ideas accessible without oversimplifying, and in highlighting the studio’s work without relying on unnecessary superlatives.

Through his writing, Jérémy helps Rétines exist beyond the image—by giving context to projects, emphasizing the thinking behind each shoot, and bringing to light the technical and aesthetic choices that drive each photograph.