The data-driven agency for optimized acquisition: Pickers Agency

25 June 2025 | 25 June 2025 | 2 min |

In this article :

A data-driven approach serving performance
Pickers’ client profile
Their way of working includes:
Rétines contributes by producing:

Based in Paris, Pickers agency positions itself as a digital acquisition agency focused on data analysis. Its goal is to transform numerical insights into operational decisions by building highly effective customer journeys.

A data-driven approach serving performance

Pickers agency structures its work around four key steps:

Data collection and analysis: CRM structuring, tagging, review of existing performance.
Smart segmentation and targeting: defining relevant audiences, personalizing marketing actions.
Campaign design and media planning: SEA campaigns, social ads, emailing, programmatic, all driven by data.
Continuous optimization: real-time monitoring, customized dashboards, multivariate testing, budget adjustments.

The agency favors an iterative approach where each lever is adjusted based on observed results and behavior.

Pickers’ client profile

Pickers agency supports:

B2B startups and SaaS companies in scaling phases,
E-commerce brands seeking to maximize campaign ROI,
SMEs and mid-sized companies facing marketing structuring and automation challenges.

It addresses those who want precise management, with a ROI-focused logic and clearly identified steps.

A multi-faceted methodology

Their way of working includes:

Auditing existing channels and implementing tagging,
Setting up analytics tools and building dashboards,
Launching optimized and monitored campaigns,
Regular data-driven adjustments to maximize every invested euro.

The goal is to turn data into concrete benefits with full visibility on the conversion funnel.

Rétines: enhancing your data-driven activations with premium visuals

In data-driven marketing approaches, visuals are the first trigger of attention and trust. Pickers understands this well, but visual execution must be flawless.

Rétines contributes by producing:

Stylish and profitable product images for ad campaigns,
Environmental photos and staged shots tailored to targeted segments,
Corporate portraits for testimonial campaigns or trust pages.

Our visuals are calibrated to meet the technical and emotional requirements of an optimized funnel: clear, sharp, effective, and visually impactful.

👉 Discover our photo expertise for data-driven acquisition

Écrit par Jérémy Carlo

Jérémy Carlo is the editorial director at Rétines, where he ensures the consistency and clarity of all content produced by the studio. His role goes beyond writing—he shapes the tone, structures the messages, and upholds a precise, demanding editorial line that stays true to the identity of Rétines. With a background in visual communication and solid experience in content strategy, he bridges the technical world of photography with clear, no-frills writing.

Jérémy works closely with photographers, art directors, and the commercial team to make sure every word published serves the image, the message, and the brand. From blog articles and client presentations to social media posts and internal documents—everything is filtered through his attentive eye. His strength lies in making complex ideas accessible without oversimplifying, and in highlighting the studio’s work without relying on unnecessary superlatives.

Through his writing, Jérémy helps Rétines exist beyond the image—by giving context to projects, emphasizing the thinking behind each shoot, and bringing to light the technical and aesthetic choices that drive each photograph.