The 10 Best Press Agencies in Paris

11 June 2025 | 11 June 2025 | 8 min |

In this article :

At a time when brands are constantly communicating through their own channels, one question often arises: what’s the point of a press agency today? Yet, in a landscape saturated with images, content, and messages, their role remains strategic. A press agency doesn’t speak on behalf of a brand—it gives it a voice in a different space: that of the media, influencers, journalists, and publications that lend credibility and weight to its message.

In Paris, the heart of the French media network, these agencies play an even more critical role: they curate, craft, and direct messages to the right contacts. Whether it’s for a fashion house, a tech company, a spirits brand, or a publicly listed group, their goal remains the same: to get people talking about their clients—in the right place, at the right time, and in the right tone.

What is the actual role of a press agency?

A press agency (or PR agency) is a partner that builds, coordinates, and distributes a brand’s or company’s messaging to the media. Its role goes far beyond simply sending out press releases.

It typically handles:

press relations strategy (targeting, storytelling, key messaging angles),
writing materials (press releases, media kits, bios, product sheets, etc.),
media network management (specialized journalists, print/web media, TV, radio, podcasts, etc.),
coordination of media appearances (interviews, press conferences, panels, op-eds),
monitoring & reporting (media coverage, follow-ups, brand image monitoring, press reviews).

It can also manage sensitive communication issues, such as crisis management or media repositioning for a company.

Why work with a press agency today?

Even in the era of social media and self-produced content, press agencies still offer several key advantages:

An active, targeted network
They maintain real relationships with journalists, freelancers, editors, and content creators. They know who to pitch a story to, with which angle, and in what format.
Enhanced credibility
Content picked up by the media carries more weight than internal publishing. The agency helps secure credible, differentiated, and independent press coverage.
Strategic time savings
Press relations involve follow-ups, angles, timelines, and formats. The agency professionalizes this process, allowing internal teams to focus on operations.
An editorial filter
The agency prevents awkward self-promotion. It helps the brand shape its messaging in journalistic language—concise, informative, and relevant.

The 10 PR Agencies to Know in Paris in 2025

Some are specialized, others more generalist; some work discreetly, others are omnipresent. In Paris, PR agencies serve as intermediaries between brands and the media, each with very different approaches depending on the sector, objectives, and desired type of visibility.

Here’s a selection of ten Paris-based agencies, chosen for their reputation, area of expertise, editorial rigor, or proven ability to generate meaningful media coverage.

1. Belle Nouvelle

Focus: Luxury, fashion, lifestyle, beauty

Belle Nouvelle is an independent agency that has made a name for itself in the premium and lifestyle sectors. It works with high-end brands (fashion, fragrance, hospitality, beauty) and places journalistic relations at the core of its approach. It favors direct conversations, intimate events, and well-crafted editorial angles.

Strength: Precision targeting and alignment with editorial calendars. The agency avoids mass emailing, which improves media receptivity.
Clients: Luxury DNVBs, established brands, contemporary creative players
Approach: Selective, relationship-driven, with image + message consistency

2. Shan

Focus: Corporate, finance, institutional, industrial

Shan is a leading agency in corporate communications, public affairs, and crisis management. It serves high-level clients: listed companies, industrial players, deeptech startups, and public organizations.

More than a traditional PR firm, Shan tackles sensitive topics like strategic positioning, C-suite communications, and financial PR. It crafts solid narratives for top management, investor relations, and institutions.

Clients: CAC 40, scale-ups, ministries, investment funds
Approach: Rigorous, structured, focused on long-term reputation

3. 33 Degrés

Focus: Tech, sports, food, digital lifestyle

A younger agency, 33 Degrés emerged from vibrant sectors like startups, agile brands, platforms, food, and events. It blends PR, social media, and influencer marketing.

They design high-impact PR campaigns linked to broader digital strategies and speak to both traditional media and online communities.

Clients: Emerging brands, scale-ups, food tech, sports players
Approach: Lively, responsive, culturally attuned to social media

4. BCW (Burson Cohn & Wolfe)

Focus: Public affairs, corporate, international groups

BCW is the French branch of one of the world’s largest PR networks. In Paris, it deals with complex matters: institutional reputation, sensitive communications, political/regulatory media relations, and long-term B2B corporate strategies.

It doesn’t “make noise,” but rather shapes messaging. It supports executive leadership, legal departments, and internal/external comms teams under high reputational pressure.

Clients: Multinationals, pharma, energy, tech, public sector
Approach: Strategic, structured, tightly narrative-driven

5. Omnicom PR Group France

Focus: Multi-sector with corporate & consumer specialization

Omnicom PR Group brings together various agencies (FleishmanHillard, Ketchum, Porter Novelli). In Paris, it caters to both B2C and B2B brands. Its strength lies in blending strategic methods, data, content, and influence.

It can lead global campaigns encompassing brand storytelling, content creation, digital influence, and traditional press outreach. Built to handle international-scale briefs.

Clients: FMCG, luxury, tech, mobility, healthcare, finance
Approach: Solid, integrated, ROI- and multichannel-focused

6. Havas Paris

Focus: Mass-market communication, institutional PR, brand storytelling

Havas Paris combines PR, brand content, social media, crisis communications, and editorial creation. In addition to its network power, it has a press relations unit focused on mobility, food, banking, public services, and culture.

What sets Havas Paris apart is its dual capability in brand campaigns and public/institutional comms. Strong links to mainstream and business media.

Clients: Large companies, public operators, multi-site businesses
Approach: High-level generalist, narrative- and staging-oriented

7. Weber Shandwick France

Focus: Corporate, health, consumer, sustainability

With a presence in Paris and major global cities, Weber Shandwick covers a wide range of topics: corporate comms, healthcare, consumer goods, innovation, tech, and CSR. It creates strategic multi-channel PR programs.

Structured for international brands and high-stakes campaigns, the agency leverages data and tailored content creation, with strong capabilities for navigating organizational complexity.

Clients: Global corporations, NGOs, retail/pharma brands
Approach: Analytical, multilingual, skilled in sensitive topics

8. TBWA Corporate

Focus: Strategy, influence, public affairs, reputation

TBWA Corporate is the content and influence arm of TBWA Group. It supports corporate communications strategies for large clients, including internal, media, and political dimensions. Its specialty: managing reputation in complex environments.

Active in both stable and crisis contexts, it works on influence campaigns, employee advocacy, and brand reputation building.

Clients: CAC 40, public institutions, federations, large brands
Approach: Rigorous, institutional, focused on opinion dynamics

9. Carré Noir

Focus: Brand design + visual communication + PR influence

Originally known for brand identity design, Carré Noir (part of Publicis) also offers PR services to support brand rollouts. It works on visual impact and storytelling, ensuring message/support consistency.

It’s a strong partner for brands redefining their image or launching a new identity in the media.

Clients: Retail, lifestyle, food, tech, beauty
Approach: Creative, design-driven, rooted in mass communication

10. Publicis Consultants

Focus: Strategic communication, corporate, content & media

A subsidiary of Publicis, this agency handles press relations, public affairs, internal transformation, and sensitive comms. It can design complex strategies that integrate content, media training, op-eds, and media activation.

Its PR team supports executives and brands with demanding reputational challenges, leveraging strong internal resources (data, creative, content, events).

Clients: Banks, energy, food industry, public services
Approach: Strategic, full-service, embedded in an international group

Conclusion

In Paris, PR agencies hold a unique position in the communications landscape: they are the essential bridge between brands and the media space. Their value lies as much in their networks as in their ability to craft a coherent, calibrated, and credible message.

But in a world where visuals matter as much as words, the success of a PR strategy doesn’t rely solely on a well-written press release. A professional image (designed with the media in mind) can significantly amplify the impact of a brand’s message.

Rétines, your visual partner for press strategies

Rétines is a Paris-based photography agency specialized in producing high-end visual content for brands, institutions, agencies, and communications departments. We work alongside PR agencies or directly with clients to deliver:

press portraits of executives or spokespeople,
corporate photos for press kits and releases,
product visuals tailored for PR use (packshots, press images, collection photos…),
event photo coverage for conferences, launches, or media meetups.

Our strength: delivering technically flawless, editorially relevant images that are media-ready.
👉 Learn more: Retines

Écrit par Jérémy Carlo

Jérémy Carlo is the editorial director at Rétines, where he ensures the consistency and clarity of all content produced by the studio. His role goes beyond writing—he shapes the tone, structures the messages, and upholds a precise, demanding editorial line that stays true to the identity of Rétines. With a background in visual communication and solid experience in content strategy, he bridges the technical world of photography with clear, no-frills writing.

Jérémy works closely with photographers, art directors, and the commercial team to make sure every word published serves the image, the message, and the brand. From blog articles and client presentations to social media posts and internal documents—everything is filtered through his attentive eye. His strength lies in making complex ideas accessible without oversimplifying, and in highlighting the studio’s work without relying on unnecessary superlatives.

Through his writing, Jérémy helps Rétines exist beyond the image—by giving context to projects, emphasizing the thinking behind each shoot, and bringing to light the technical and aesthetic choices that drive each photograph.