SEO & Digital Strategy Agency: Primelis

2 July 2025 | 2 July 2025 | 2 min |

In this article :

Une Approche SEO Full Funnel
Expertise en SEO Technique et Stratégique
Solutions Complètes en Marketing Digital
Conclusion

Primelis is a French agency specializing in natural search engine optimization (SEO), digital marketing, and online performance optimization. Founded in 2012, the agency quickly established itself as a key player in the SEO field by combining technical expertise and strategic insight to help brands improve their visibility on search engines.

A Full-Funnel SEO Approach

Primelis adopts a full-funnel SEO approach to optimize websites through a content strategy aligned with its clients’ business goals.

Technical and Strategic SEO Expertise

The agency offers a comprehensive range of SEO services, from in-depth technical audits to the implementation of customized content strategies. Its services include:

SEO Audit: In-depth analysis of the company’s current digital ecosystem to identify areas for improvement.
On-Page Optimization: Enhancing internal site elements (tags, structure, internal linking) to improve rankings.
Content Strategy: Creating relevant and optimized content that meets user intent and search engine requirements.
Netlinking: Developing backlink strategies to strengthen the site’s authority.
Monitoring and Reporting: Implementing custom dashboards to track performance and adjust actions in real time.

Comprehensive Digital Marketing Solutions

Beyond SEO, Primelis also offers services in paid advertising (SEA), social ads, display, and App Store Optimization (ASO). The agency integrates these tools into a global strategy to maximize brand visibility and performance across all digital channels.

Technology and Innovation

Primelis invests in developing proprietary technology to enhance its operations. For example, the agency created Occurus, an internal platform that simulates SEO performance and tracks the impact of implemented actions. This data-driven approach allows for real-time strategic adjustments and delivers measurable results.

International Expansion

With offices in Paris and New York, Primelis supports international clients, particularly in the e-commerce, SaaS, B2B, and retail sectors. The agency has worked with brands such as Galeries Lafayette, Back Market, Cdiscount, and Veepee, tailoring strategies to the specific needs of each market.

Conclusion

Primelis stands out for its integrated approach to SEO and digital marketing, combining technical expertise, content strategy, and data use to optimize brand performance online. Its commitment to innovation and excellence allows it to stay at the forefront of the industry and support clients in their digital transformation.

At Rétines, while we specialize in visual content creation, we understand the importance of a strong digital strategy. That’s why we collaborate with agencies like Primelis to offer complementary services that maximize the impact of digital campaigns.

Écrit par Jérémy Carlo

Jérémy Carlo is the editorial director at Rétines, where he ensures the consistency and clarity of all content produced by the studio. His role goes beyond writing—he shapes the tone, structures the messages, and upholds a precise, demanding editorial line that stays true to the identity of Rétines. With a background in visual communication and solid experience in content strategy, he bridges the technical world of photography with clear, no-frills writing.

Jérémy works closely with photographers, art directors, and the commercial team to make sure every word published serves the image, the message, and the brand. From blog articles and client presentations to social media posts and internal documents—everything is filtered through his attentive eye. His strength lies in making complex ideas accessible without oversimplifying, and in highlighting the studio’s work without relying on unnecessary superlatives.

Through his writing, Jérémy helps Rétines exist beyond the image—by giving context to projects, emphasizing the thinking behind each shoot, and bringing to light the technical and aesthetic choices that drive each photograph.