Corporate Event Luxury Fragrance

Secteur : Perfume

Client : Initio Parfum

An event reportage for Initio, capturing the atmosphere of the afterwork with olfactory discoveries, interactions, and a musical ambiance.

Luxury Perfume Afterwork Event

Photo event afterwork initio parfum dj set
Photo event afterwork initio parfum 3
Photo event afterwork initio parfum 2
Photo event afterwork initio parfum cocktail
Photo event afterwork initio parfum échantillon
Photo event afterwork initio parfum test des parfums
Photo event afterwork initio parfum photo du parfum
Photo event afterwork initio parfum foule

Project Details

Event Context

We carried out an event report for Initio, a luxury perfume brand, during an exclusive afterwork event. The goal was to capture the essence of the event by highlighting key moments of the evening, including perfume testing, guest interactions, and the festive atmosphere enhanced by the DJ set.

This type of event allows for creating an immersive experience around the perfume, where each image needed to convey both the elegance of the brand and the conviviality of the moment.

Challenges Encountered

  • Capturing the atmosphere of the event without disrupting the guests’ experience.

  • Highlighting the interaction between participants while maintaining a visual aesthetic aligned with the brand’s image.

  • Managing lighting and reflections in an environment that blended soft lighting with the dynamic energy of the DJ set.

Solutions Provided

  • Dynamic and Natural Coverage: Focus on spontaneous moments to capture the experience of the guests.

  • Lighting Play and Atmosphere: Adjusted settings to balance tones and preserve the intensity of the ambiance.

  • Highlighting Products and Interaction: Captures of perfume testing, conversations, and key moments of the evening.

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Event photography is essential for capturing the experience and ambiance of an event, highlighting interactions, products, and the setting. An afterwork reportage allows you to immortalize key moments, such as the discovery of a fragrance, conversations between guests, and musical performances. Corporate event photography is ideal for enhancing a brand's visual communication, especially on social media, websites, and promotional materials. Professional event coverage ensures dynamic and immersive visuals, reflecting the unique identity and atmosphere of an event.