Corporate Portrait for a Law Firm in Paris

Project Details

Client Context

Reinhart Marville Torre, a renowned law firm specializing in all areas of business law (business litigation, mergers and acquisitions, real estate & urban planning, white-collar crime, public law, labor law, etc.), initiated a redesign of its visual identity and website. As part of this project, our task was to photograph the portraits of 21 partners and create a team directory (trombinoscope) for the 60 employees, with a key feature: portraits taken in situ within their offices. This approach was aimed at reflecting the dynamic work environment and expertise of the firm, while adding a human and authentic touch to the visuals.

Challenges Encountered

• In-situ photography: incorporating the offices into the shots while maintaining a professional representation of the subjects.
• Visual consistency: ensuring uniformity between the portraits of partners and the photos for the team directory, despite variations in workspaces.
• Scheduling management: coordinating sessions for 81 people while minimizing disruptions to the firm’s activities.

Solutions Provided

• In-Situ Shots: portraits taken in the partners’ and collaborators’ offices, utilizing natural light and supplementary lighting to preserve a professional yet warm atmosphere.
• Tailored Artistic Direction: subtle staging to capture the lawyers in their environment while adhering to the clean lines of the new branding guidelines.
• Structured Organization: a detailed schedule and efficient logistics to optimize each participant’s time while ensuring consistent high-quality visuals.