Dental Catalog Photography
Secteur : Medical
Client : Airel
Beauty-inspired packshots to showcase Airel’s dental chairs, where technology, design, and ergonomics meet.
Catalog Photography for Dental Chairs
Client Context
For this project, Airel (a specialist in dental equipment) entrusted us with the creation of product packshots for their dental chairs. The goal was to capture these products by highlighting their ergonomic design, elegant white shell, and various color options. We adopted an approach inspired by beauty packshots in order to enhance the finish and aesthetics of the chairs while showcasing their functionality and ergonomics. These images were intended to enrich Airel’s online catalog as well as their marketing and sales materials.
Challenges Encountered
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Showcasing both aesthetics and technical features: Capturing clean lines while emphasizing the chairs’ functional components.
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Ensuring visual consistency: Maintaining coherence across different color variations and models.
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Optimizing visuals for digital and print: Producing images suitable for web use and commercial materials.
Solutions Provided
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High-Quality Packshots: A clean setup with controlled lighting to highlight texture, structure, and product details.
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Balance Between Functionality and Aesthetics: Precise framing and compositions that reflect the product’s premium look while emphasizing its ergonomic design.
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Refined Post-Production: Subtle retouching to harmonize colors, enhance brightness, and elevate finishes without compromising the product’s authenticity.
Let’s discuss
Packshot photography is essential for showcasing medical and technical products while ensuring a clear and detailed presentation. Creating product packshots for dental chairs requires a specific approach that combines precision with design enhancement. By applying medical product packshot techniques, every detail is carefully captured, highlighting the various finishes and color options. These visuals are optimized for online catalogs, offering customers an accurate view of the products. With consistent and impactful brand visual communication, these professional packshots strengthen the manufacturer’s image and enhance the presentation of equipment across e-commerce platforms and specialized marketing materials.