Hygiene Product Packshot
Secteur : Medical
Client : Savoy International
Professional packshots for Savoy International hygiene products: hand sanitizer columns and dispensers.
Medical Product Packshot
Project Details
Client Context
Savoy International is an industrial group based in France, specializing in precision mechanics and technical solutions for demanding sectors such as medical, automotive, and electronics. In this context, we were commissioned to produce packshot photographs of several hygiene-related medical devices, including hydroalcoholic gel dispenser columns and gel bottles.
The goal of this shoot was to create sharp, accurate, and high-quality visuals of the various products for B2B use, technical documentation, and illustration on their website and sales materials.
Challenges Encountered
- Highlight metallic and chrome surfaces without unwanted reflections or loss of texture.
- Ensure perfect consistency of backgrounds and cast shadows for seamless integration across different media.
- Maintain rigorous color accuracy, particularly for transparent or satin-finish plastic components.
Solutions Provided
- Controlled studio lighting: Using our packshot setup with side diffusers and backlighting, we eliminated unwanted reflections while preserving the product’s clean lines.
- Advanced product retouching: Careful digital cleaning removed dust, micro-scratches, and imperfections without altering the true texture.
- Pure white background photography: To ensure full consistency with e-commerce and catalog standards, each image was cut out and optimized.
Let’s discuss
Medical product pack photography requires rigorous technical expertise to meet the demanding standards of the healthcare and industrial sectors. Whether for bottles, dispensing devices, or technical equipment, the goal is to produce sharp, precisely cut-out images free of unwanted reflections. These visuals ensure clear and professional communication across product sheets, B2B catalogs, and institutional materials.
For this project with Savoy International, the main challenge was to enhance metallic and transparent products while preserving their industrial qualities. The shoot was carried out using high-precision studio lighting, specifically calibrated for reflective surfaces. The result: a consistent set of ready-to-use images suitable for both web and print.
Medical packshots are an essential tool for any healthcare device company, not only to showcase innovation but also to ensure perfect product readability. Rétines supports industrial clients in this process, delivering images that are clean, impactful, and technically flawless.