Luxury Corporate Retail Photography

Secteur : Perfume

Client : Parfums de Marly

We photographed the Parfums de Marly shop-in-shop at Galeries Lafayette, showcasing its design and layout before the arrival of visitors.

Photography of a Shop-in-Shop at Galeries Lafayette

Photographie shop-in-shop des parfums de marly au galeries lafayette
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Photographie shop-in-shop des parfums de marly au galeries lafayette 3
Photographie shop-in-shop des parfums de marly au galeries lafayette 5
Photographie shop-in-shop des parfums de marly au galeries lafayette 6
Photographie shop-in-shop des parfums de marly au galeries lafayette 7
Photographie shop-in-shop des parfums de marly au galeries lafayette 8

Project Details

Client Context

During a special event at Galeries Lafayette, Parfums de Marly set up a temporary shop-in-shop for two weeks in early August, right in the middle of the Paris 2024 Olympics, to engage with both the French and international clientele of Parfums de Marly. The spotlight was on Perseus, one of the brand’s key men’s fragrances.

This photo and video project aimed to create immersive, refined visuals that showcased the identity of the shop-in-shop, its design, and the staging of the perfumes, all within the prestigious setting of Galeries Lafayette. The visuals were intended for internal use (France and International) and for social media platforms.

Challenges Faced

  • Capture the entire shop-in-shop without disturbance or customer crowds, scheduling shoots during off-hours outside of store opening times.

  • Highlight the architecture and layout of the stand while maintaining the brand’s visual identity.

  • Optimize both natural and artificial lighting to create a consistent and true-to-life ambiance.

  • Shoot a video suited for internal distribution, but also for Instagram’s vertical format.

Solutions Provided

  • Structured Interior Photography: carefully chosen angles to capture the store from various perspectives.

  • Lighting and Reflection Management: technical adjustments to faithfully represent the shop-in-shop’s staging.

  • Clean Framing and Emphasis on Details: capturing the displays, perfumes, and branding elements to provide an accurate portrayal of the concept.

  • Filming in both 16:9 and 9:16 formats consecutively.

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Retail interior photography is essential for capturing the layout and atmosphere of both temporary and permanent retail spaces. A pop-up store shoot precisely illustrates the customer experience, the scenography, and the display of products. Shop-in-shop photography is particularly useful for digital communication, promotional materials, and social media, ensuring an impactful and immersive presentation. Professional commercial space photography ensures faithful and optimized documentation to highlight a brand’s visual identity and design in a prestigious setting.