Luxury Storefront Photography in Paris
Secteur : Merchandising
Client : In Luce
Night shoot of the Dior window display, highlighting In Luce's lighting work through a subtle play of colors and reflections.
Nocturnal Photoshoot for a Luxury Display
Project Details
Shooting Context
As part of a design by In Luce, we conducted a nighttime photoshoot of a Dior storefront in Paris. The goal of this shoot was to capture the interaction between the interior lighting and the design elements, highlighting the colors and the lighting setup created for this installation.
By shooting at night, we were able to enhance the atmosphere and visual impact of the display without interference from ambient daylight.
Challenges Encountered
- Managing the lighting contrasts between the interior and exterior, while maintaining a cohesive look.
- Avoiding unwanted reflections on the window, which required precise angles and adjustments.
- Capturing the subtlety of colors and light play without losing detail.
Solutions Implemented
- Long Exposure Photography: optimizing the light balance between the interior and exterior lighting.
- Multiple Angles & Framing: meticulous work to avoid reflections while showcasing the design.
- Refined Post-Production: fine-tuning hues and contrasts to stay true to the original setup.
Let’s discuss
Night window display photography highlights the lighting, colors, and scenography of a retail space. Capturing a luxury window at night requires a precise handling of light contrasts, ensuring a balance between the hues of interior lighting and the outside ambiance. High-end boutique photography focuses on the transparency of glass, managing reflections, and controlling the intensity of light sources to faithfully reproduce the work of window display designers. These images are crucial for impactful visual communication on marketing materials, social media, and corporate websites of luxury brands.