Packshot of Wines Aix en Provence
Secteur : Wines & Spirits
Client : Pey Blanc
We carried out studio packshots for Pey Blanc, capturing the transparency and authentic color of their red and white wine bottles.
Aix Wine Packshot
Project Details
Client Background
Pey Blanc, a winery located in Aix-en-Provence, entrusted us with creating studio packshots for two of its wine bottles: one red wine and one white wine. The goal was to produce elegant and precise visuals for their digital and e-commerce communication.
For this project, it was crucial to capture the reflections on the glass, the color of the wines, and the details of the labels while ensuring a visual harmony between the two bottles.
Challenges Encountered
Enhancing the wine hues without altering their natural color.
Avoiding unwanted reflections on the glass while maintaining its shine and transparency.
Ensuring visual uniformity for seamless integration across different communication platforms.
Solutions Provided
- Controlled Studio Lighting: Perfect balance between light and contrast for a natural and elegant result.
- Fine Post-Production: Color correction and tone harmonization for optimal fidelity.
- Identical Framing and Consistent Alignment: A uniform approach to ensure visual continuity between the bottles.
Let’s discuss
Wine packshot photography is essential to capture the elegance and transparency of bottles, highlighting the richness of colors and the fine details of the labels. A well-executed wine bottle packshot ensures a uniform and professional presentation, ideal for e-commerce, online catalogs, and marketing materials. Studio wine photography guarantees precise visuals, where every detail is optimized to faithfully reflect the liquid's hue and the estate's visual identity. A well-crafted image is a key asset to enhance the visual impact of a wine brand and attract wine enthusiasts.