Private Fragrance Event Photography
Secteur : Perfumery
Client : Initio Parfums
Photo coverage of a private event held at the Initio boutique on Rue Saint-Honoré: DJ set, cocktails, and a handpicked guest list.
Coverage of a private evening event with DJ set
Project Details
Context
We covered a private event organized by Initio Parfums at their boutique on Rue Saint-Honoré in Paris, as part of their “Experience the Effect” campaign. This evening, intended for a select group of guests, featured a DJ set, cocktails, and conversations centered around the brand’s olfactory universe.
The goal of this photo report was to document the atmosphere of the evening, the interactions, and the visual details that reflect the Initio universe. The resulting images are intended for social media, internal use, and PR purposes.
(See photos of their boutique: here)
Challenges Faced
- Photographing in a confined space with a high density of participants.
- Managing contrasting and dim lighting typical of in-store events.
- Capturing both spontaneous moments and product-related details.
Solutions Provided
- Using a wide-angle lens and maintaining discretion during shooting to avoid disturbing guests.
- Optimizing low-light settings without flash to preserve the authentic atmosphere.
- Delivering a varied series of images: ambiance shots, cocktail close-ups, guest interactions, décor details, and DJ set moments.
Let’s discuss
Private in-store event photography captures the atmosphere of an exclusive evening, highlighting the space, interactions, and the unique details of a brand’s universe. For perfume houses, such moments are an opportunity to strengthen emotional ties with their community and offer a complete sensory experience that goes beyond the product itself.
Event coverage in a perfumery setting requires a precise approach: remaining discreet while capturing authentic moments, managing often subdued lighting, and composing visuals that align with the brand’s visual identity. Photographing cocktails, DJ sets, or guests in an immersive setting calls for anticipation and technical expertise adapted to the constraints of the venue.
At Rétines, we produce photo reports in perfume boutiques, day or night, while preserving the ambiance of the space. Our images are suited for social media communication, press relations, or internal reporting. Capturing a private event like that of Initio Parfums Privés on Rue Saint-Honoré is also about telling a visual story through chosen details, perfect lighting, and genuine moments.