Professional Field Report Store in Lyon

Secteur : Automotive

Client : Feu Vert

Professional photography capturing the interaction between the Feu Vert team and their customers.

In-Store Professional Report in Lyon

Project Details

Client Background

This project for Feu Vert allowed us to explore a key aspect of their business: retail sales. The goal was to capture the interactions between staff and customers, highlighting the processes of advising, demonstrating, and completing purchases. These photographs needed to reflect the staff’s expertise and friendliness, while also illustrating the logistical and technical aspects of the customer experience.

Challenges Faced

Reflecting the customer experience: capturing natural and engaging in-store interactions.
Illustrating the key sales stages: visually depicting essential phases of the customer journey, from consultation and advice to purchase.
Showcasing staff expertise: highlighting both the technical skills and human approach of Feu Vert’s teams.

Solutions Provided

In-Situ Photography: candid shots capturing authentic moments of interaction between staff and customers.
Customer Journey Focus: each stage—from product demonstrations to purchase completion—was highlighted through carefully composed images.
Refined Post-Production: subtle retouching to enhance contrast and emphasize expressions and visual details, while maintaining a natural look.

These images were designed not only to be visually appealing but also functional, serving as a tailored image bank for social media posts and Feu Vert’s website—an example of which is shown below:

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Détails du Projet

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Corporate sales photography captures interactions between employees and customers, reflecting key stages of the customer journey. From moments of advice and product or service demonstrations to the finalization of sales, these visuals highlight both the technical expertise and the human approach of the teams. Suitable for social media or marketing materials, this photographic approach showcases the shopping experience, staff skills, and commitment to customer satisfaction.