Sports Watch Lifestyle Photography

Secteur : Watchmaking

Client : Garmin

A lifestyle shoot for the Garmin Epix Pro Gen 2, showcasing its sporty use and modern design.

Lifestyle Sports Photoshoot

Mannequin s'attachant les cheveux portant la montre garmin
Mannequin qui court portant la montre garmin
Mannequin qui court portant la montre garmin 2
Mannequin posant pour mettre en avant la garmin 2
Mannequin adossée au mur étant en avant la montre garmin
Mannequin posant pour mettre en avant la garmin

Project Details

Shooting Context

For this project, we highlighted the Garmin Epix Pro Gen 2, an innovative watch designed for athletes and performance enthusiasts. The goal was to capture its technological essence and modern design through a dynamic lifestyle shoot. The visuals included sporty setups, showcasing the watch in action, as well as more posed portraits emphasizing its aesthetics.

Challenges Faced

  • Capturing action: Conveying the dynamism of sports while maintaining perfect focus on the watch.
  • Highlighting the features: Framing shots that clearly show the screen and details of the watch during use.
  • Balancing aesthetics and technology: Combining the lifestyle approach with the highly functional aspect of the watch.

Solutions Provided

  • Dynamic Shots: Photos taken during a run to illustrate the watch in action, with a particular focus on the features displayed on the screen.
  • Art Direction: Alternating between immersive sporty images and posed portraits to reflect the duality of the watch, both performance-driven and elegant.
  • Post-Production & Retouching: Enhancing contrasts and details on the screen and casing to ensure perfect readability and a modern look.
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Lifestyle watch photography is ideal for showcasing technological and sports watches. Our visuals capture real-life scenarios, highlighting the screen, features, and the elegance of the case. Perfect for e-commerce or visual communication, this shoot presents the watch both in action (running, performance tracking) and in posed shots, emphasizing its modern aesthetic. A balance between technical precision and lifestyle appeal to attract sports enthusiasts and design lovers alike.