About the Author: Jérémy Carlo

Jérémy Carlo is the editorial director at Rétines, where he ensures the consistency and clarity of all content produced by the studio. His role goes beyond writing—he shapes the tone, structures the messages, and upholds a precise, demanding editorial line that stays true to the identity of Rétines. With a background in visual communication and solid experience in content strategy, he bridges the technical world of photography with clear, no-frills writing. Jérémy works closely with photographers, art directors, and the commercial team to make sure every word published serves the image, the message, and the brand. From blog articles and client presentations to social media posts and internal documents—everything is filtered through his attentive eye. His strength lies in making complex ideas accessible without oversimplifying, and in highlighting the studio’s work without relying on unnecessary superlatives. Through his writing, Jérémy helps Rétines exist beyond the image—by giving context to projects, emphasizing the thinking behind each shoot, and bringing to light the technical and aesthetic choices that drive each photograph.

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Spirit drink packshot photography is essential for capturing the quality and elegance of premium bottles, highlighting their natural hues, details, and textures. A high-end product packshot ensures optimal showcasing of infused spirits, providing a uniform and professional presentation on e-commerce platforms, social media, and marketing campaigns. A well-executed studio bottle photograph captures the transparency of the glass and the depth of the liquids, offering impactful visual communication for an emerging brand like MEZ.