Studio Packshot of Wine and Spirits Bottles

Secteur : Wines & Spirits

Client :

An internal project aimed at enhancing our expertise in wine, champagne, and rosé photography, with detailed and controlled packshots on a white background.

Packshot Session for Our Wine & Spirits Portfolio

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Project Details

Shooting Context

As part of expanding our expertise in wine and spirits photography, we conducted a series of packshots on a white background, featuring various bottles of wine, champagne, and rosé. This internal project aimed to refine our technical approach and build a bank of images representative of the wine industry and sparkling wines.

Each bottle required particular attention to the management of reflections, the transparency of the glass, and the readability of the labels, ensuring optimal results for future use in e-commerce or brand communication.

Challenges Encountered

  • Balancing light to faithfully reproduce the different shades of red, white, and rosé wines.

  • Managing reflections on champagne bottles, which are more complex due to their shape and shiny surface.

  • Ensuring visual consistency across a diverse range of products while preserving each bottle’s unique qualities.

Solutions Provided

  • Soft and Diffused Lighting: a lighting setup tailored to the glass textures and subtle shades of the liquids.

  • Standardized Framing & Careful Finishing: ensuring visual consistency across the entire range while respecting the identity of each product.

  • Meticulous Post-Production: adjusting reflections and colors to guarantee optimal label readability and chromatic fidelity.

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Packshot photography of wines, champagnes, and rosés allows each bottle to be presented with clarity and precision, which is essential for brand communication and online sales. A white background packshot ensures a consistent presentation of labels, textures, and liquid colors, while carefully managing reflections on the glass and the metal of the caps. Capturing champagne and sparkling wine bottles requires particular attention to transparency effects and detail preservation. Building a portfolio in wine and spirits photography offers producers and distributors a high-quality visual reference, tailored for both digital and print media.