Studio shoot for liqueurs and syrups

Secteur : Cocktail

Client : Giffard

We created packshots for Giffard, highlighting a liqueur, a Menthe-Pastille, and two cocktail bases with a carefully crafted visual approach.

Studio Shooting for Liqueurs and Syrups

Project Details

Shooting Context

Giffard, a leading brand in the world of spirits and liqueurs, entrusted us with creating studio packshots for four of their products:

  • One liqueur

  • One Menthe-Pastille

  • Two cocktail bases

The objective was to produce sharp and detailed visuals, ensuring optimal presentation of the bottles and their distinctive visual characteristics. These images were intended for use on Giffard’s e-commerce website, as well as various marketing and communication materials.

Challenges Faced

  • Capturing the transparency and nuances of the liquids without altering their colors.

  • Managing the reflections on the glass to achieve a smooth and elegant result.

  • Maintaining consistency across the different bottles to ensure a uniform visual presentation on digital platforms.

Solutions Provided

  • Controlled Lighting: precise light management to reveal the transparency and shine of the bottles.

  • Subtle Post-Production: adjustments to contrasts and reflections to ensure accurate representation of the products.

  • Standardized Angles and Framing: a consistent approach to harmonize the series of packshots.

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Spirit drink packshot photography is essential for presenting liqueur and cocktail base bottles with precision and elegance. A successful bottle packshot highlights the transparency of the glass, the richness of the colors, and the details of the labels for optimal communication. Studio product photography ensures a uniform result, ideal for e-commerce, online catalogs, and marketing campaigns. A carefully crafted professional packshot enhances a brand's visual impact and ensures a premium presentation on digital platforms.