Global Communication Agency: Publicis

24 June 2025 | 24 June 2025 | 3 min |

In this article :

Une organisation en réseau autour de quatre pôles stratégiques
Un portefeuille clients d’envergure mondiale
Une capacité unique à intégrer création, data et tech
Un modèle taillé pour les marques globales, complexes ou en transformation
Rétines : notre approche photographique

Hard to talk about communication agencies without mentioning Publicis. Founded in Paris in 1926, Publicis is now the third-largest communications group in the world, behind WPP and Omnicom. More than just an agency, it is a complete ecosystem, capable of covering all communication, marketing, data, and digital transformation needs for the world’s biggest brands.

Its strength: an ability to reinvent itself, to adapt to technological changes, and to manage large-scale projects without losing sight of strategic detail.

A network-based organization structured around four strategic hubs

Publicis is not a single entity, but a group structured around several brands, each an expert in its field. These include:

Publicis Conseil: the historical French branch, focused on advertising, branding, and brand strategy.
Publicis Sapient: specialized in digital transformation, customer experience, and data.
Publicis Media: which brings together media entities (Zenith, Starcom, Spark Foundry…), experts in media strategy, media buying, and performance.
Publicis Health: dedicated to healthcare communication.

This “Power of One” organization, implemented by Arthur Sadoun (Chairman of the Management Board), enables transversal integration of expertise: strategy, creativity, media, tech, data, production.

A global client portfolio

Publicis supports the majority of major French and international brands across various sectors:

Luxury: LVMH, Lancôme, Cartier
Automotive: Renault, Stellantis
Finance: BNP Paribas, AXA
Consumer goods: Nestlé, Heineken, L’Oréal
Tech: Orange, Google, Samsung
Public and international institutions

Each account benefits from a dedicated team, often multi-country, capable of delivering locally while maintaining central consistency. The group operates in over 100 countries with more than 96,000 employees.

A unique ability to integrate creativity, data, and tech

What sets Publicis apart from traditional agencies is its ability to integrate advertising creativity with powerful technological tools. Thanks to the acquisition of Epsilon (data marketing) and the rise of Publicis Sapient, the group is capable of:

analyzing user journeys with surgical precision;
personalizing messages at scale (advertising, CRM, social, email);
optimizing media investments in real-time.

In other words: value creation no longer comes solely from a great idea, but from a data-driven, performance-focused ecosystem.

A model tailored for global, complex, or transforming brands

Publicis is particularly relevant for:

international groups seeking coherent orchestration across multiple markets;
mature brands undergoing repositioning;
sensitive sectors where precision in messaging is critical (healthcare, banking, industry);
players in digital transformation, looking to align UX, CRM, content, and strategy.

Its structure enables agile operations, with thematic hubs, integrated creative studios, and strong project governance.

Rétines: our photographic approach

In large-scale operations like those led by Publicis, the execution of visuals is a strategic link. From national campaigns to CRM content, and including e-commerce or press assets, image quality is a lever for consistency, credibility, and effectiveness.

Rétines operates as a high-end photo agency, capable of producing:

product packshots for press, platforms, or branded websites;
campaign visuals focused on real-life usage (watches, spirits, cosmetics, tech);
corporate portraits, team or founder photos, as part of repositioning or employer branding efforts.

We collaborate with creative directors, brand managers, or global agencies as a demanding execution partner, able to deliver fast, with quality, and in full compliance with established guidelines.

👉 Discover our photography expertise

Écrit par Jérémy Carlo

Jérémy Carlo is the editorial director at Rétines, where he ensures the consistency and clarity of all content produced by the studio. His role goes beyond writing—he shapes the tone, structures the messages, and upholds a precise, demanding editorial line that stays true to the identity of Rétines. With a background in visual communication and solid experience in content strategy, he bridges the technical world of photography with clear, no-frills writing.

Jérémy works closely with photographers, art directors, and the commercial team to make sure every word published serves the image, the message, and the brand. From blog articles and client presentations to social media posts and internal documents—everything is filtered through his attentive eye. His strength lies in making complex ideas accessible without oversimplifying, and in highlighting the studio’s work without relying on unnecessary superlatives.

Through his writing, Jérémy helps Rétines exist beyond the image—by giving context to projects, emphasizing the thinking behind each shoot, and bringing to light the technical and aesthetic choices that drive each photograph.