The visual and digital identity studio in Paris: Quatre Agency

25 June 2025 | 25 June 2025 | 2 min |

In this article :

A focus on identity and aesthetics
A responsive, high-quality structure
Rétines: Bringing photography to visual identity

Founded in Paris, Quatre agency positions itself as a creative studio perfectly balanced between branding, art direction, and digital. This communications agency supports brands with identity redesign projects, visual content creation, and digital strategy, all driven by the graphic precision that defines its approach.

A focus on identity and aesthetics

The agency operates mainly across three key areas:

Branding & visual identity: creation or redesign of logos, graphic guidelines, typography, and image systems.
Art direction & content: production of visuals, illustration, motion design, and coordination with production partners (photo, video).
Digital strategy & social content: content planning, visuals tailored for social platforms, and light graphic animations.

This expertise ensures brands benefit from a strong, cohesive visual identity easily deployed across websites, social media, and print materials.

A responsive, high-quality structure

Quatre Agency operates with a compact team of art directors, graphic designers, and digital strategists. This setup allows for:

Rapid execution of projects,
Consistent visual expertise,
Flexibility in meeting client demands.

Its human-scale structure also fosters close, personalized relationships with each client.

A clientele attuned to visual identity

Quatre collaborates with fashion, design, tech, and culture brands, as well as startups seeking bold visual presence. Its style is evident in brands with carefully crafted aesthetics and distinctive, memorable visual identities.

Rétines: Bringing photography to visual identity

When art direction relies on imagery as a strategic marker, photography gives identity a tangible form. At Rétines, we collaborate with agencies like Quatre to:

Conduct product shoots or packshots aligned with the brand’s visual guidelines,
Capture stylized portraits that reflect a strong graphic direction,
Provide ambiance visuals that illustrate brand worlds, events, or scenographies.

We contribute to building visual identity, bringing it to life across final content for digital and print media.

👉 See our design & branding photography expertise

Écrit par Jérémy Carlo

Jérémy Carlo is the editorial director at Rétines, where he ensures the consistency and clarity of all content produced by the studio. His role goes beyond writing—he shapes the tone, structures the messages, and upholds a precise, demanding editorial line that stays true to the identity of Rétines. With a background in visual communication and solid experience in content strategy, he bridges the technical world of photography with clear, no-frills writing.

Jérémy works closely with photographers, art directors, and the commercial team to make sure every word published serves the image, the message, and the brand. From blog articles and client presentations to social media posts and internal documents—everything is filtered through his attentive eye. His strength lies in making complex ideas accessible without oversimplifying, and in highlighting the studio’s work without relying on unnecessary superlatives.

Through his writing, Jérémy helps Rétines exist beyond the image—by giving context to projects, emphasizing the thinking behind each shoot, and bringing to light the technical and aesthetic choices that drive each photograph.