The SEO agency for controlled visibility: SmartWeb Group
In this article :
Based in Paris, SmartWeb Group is a digital agency specialized in natural referencing (SEO). It stands out with a clear positioning: supporting brands in optimizing their organic visibility through a solid, educational, and results-oriented technical approach.
SEO expertise built on industrialization and education
SmartWeb Group works on three main areas:
- Technical and semantic audit: comprehensive site analysis (performance, content, architecture, backlinks).
- SEO optimization: precise recommendations, content implementation, link building, and user experience improvements.
- Training and support: dedicated sessions for internal teams to strengthen skills.
This dual approach of visible results and progressive autonomy is appreciated by clients wishing to internalize their SEO strategy.
An organization designed for transparency and performance
The agency alternates between:
- An internal team of experts (consultants, developers, writers) managing projects directly.
- A training system to share best practices.
- Accessible monitoring tools, with regular reports and shared highlights.
This model places transparency at the heart of the mission without sacrificing technical rigor.
Targeting resources and maturity
SmartWeb Group mainly serves:
- SMEs and mid-sized companies in digital acceleration phases.
- Large accounts seeking independent SEO expertise.
- Public services or associations aiming to structure their organic visibility.
The agency adapts to budgets and digital maturity with a focus on building internal skills.
Rétines: when imagery complements SEO strategy
In an optimized content strategy, photography plays a key role: it enriches user experience, lowers bounce rates, and strengthens brand identity.
Rétines works alongside organizations supported by SmartWeb Group to provide:
- Product or service photography optimized for visual SEO and category pages.
- Editorial and atmospheric images designed to illustrate core SEO content.
- Corporate portraits to humanize team pages or professional blogs.
Our visuals are crafted both technically (file size, alt tags, responsive formats) and aesthetically to enhance user experience and SEO.
👉 Discover our photography expertise for SEO support materials
Jérémy Carlo is the editorial director at Rétines, where he ensures the consistency and clarity of all content produced by the studio.
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What we do for you at Rétines
Meticulous work, an organised project and fast delivery. And to achieve this, we mobilise the right resources in our teams at the right time.
01
Pre-production
Artistic and technical direction tailored to the project.
Relevant recommendations on content, form and resources.
02
Photo Shooting
Photos taken by our experienced photographers.
Production that's controlled, efficient and tailored to the needs of the project, with nothing superfluous.
03
Retouching
Technique
Photographs magnified by our retouching team.
Post-production to meet the commercial challenges of the brief.