The SEO agency for controlled visibility: SmartWeb Group

25 June 2025 | 25 June 2025 | 2 min |

In this article :

SEO expertise built on industrialization and education
An organization designed for transparency and performance
Targeting resources and maturity
Rétines: when imagery complements SEO strategy

Based in Paris, SmartWeb Group is a digital agency specialized in natural referencing (SEO). It stands out with a clear positioning: supporting brands in optimizing their organic visibility through a solid, educational, and results-oriented technical approach.

SEO expertise built on industrialization and education

SmartWeb Group works on three main areas:

Technical and semantic audit: comprehensive site analysis (performance, content, architecture, backlinks).
SEO optimization: precise recommendations, content implementation, link building, and user experience improvements.
Training and support: dedicated sessions for internal teams to strengthen skills.

This dual approach of visible results and progressive autonomy is appreciated by clients wishing to internalize their SEO strategy.

An organization designed for transparency and performance

The agency alternates between:

An internal team of experts (consultants, developers, writers) managing projects directly.
A training system to share best practices.
Accessible monitoring tools, with regular reports and shared highlights.

This model places transparency at the heart of the mission without sacrificing technical rigor.

Targeting resources and maturity

SmartWeb Group mainly serves:

SMEs and mid-sized companies in digital acceleration phases.
Large accounts seeking independent SEO expertise.
Public services or associations aiming to structure their organic visibility.

The agency adapts to budgets and digital maturity with a focus on building internal skills.

Rétines: when imagery complements SEO strategy

In an optimized content strategy, photography plays a key role: it enriches user experience, lowers bounce rates, and strengthens brand identity.

Rétines works alongside organizations supported by SmartWeb Group to provide:

Product or service photography optimized for visual SEO and category pages.
Editorial and atmospheric images designed to illustrate core SEO content.
Corporate portraits to humanize team pages or professional blogs.

Our visuals are crafted both technically (file size, alt tags, responsive formats) and aesthetically to enhance user experience and SEO.

👉 Discover our photography expertise for SEO support materials

Écrit par Jérémy Carlo

Jérémy Carlo is the editorial director at Rétines, where he ensures the consistency and clarity of all content produced by the studio. His role goes beyond writing—he shapes the tone, structures the messages, and upholds a precise, demanding editorial line that stays true to the identity of Rétines. With a background in visual communication and solid experience in content strategy, he bridges the technical world of photography with clear, no-frills writing.

Jérémy works closely with photographers, art directors, and the commercial team to make sure every word published serves the image, the message, and the brand. From blog articles and client presentations to social media posts and internal documents—everything is filtered through his attentive eye. His strength lies in making complex ideas accessible without oversimplifying, and in highlighting the studio’s work without relying on unnecessary superlatives.

Through his writing, Jérémy helps Rétines exist beyond the image—by giving context to projects, emphasizing the thinking behind each shoot, and bringing to light the technical and aesthetic choices that drive each photograph.