Architects of the “cultural shift” since 2006: Spintank

2 July 2025 | 2 July 2025 | 3 min |

In this article :

An approach centered on cultural shift
A wide range of services for holistic transformation
A multidisciplinary team and open ecosystem
Flagship projects
Conclusion

Spintank is a French communications agency founded in 2006, specializing in supporting brands, institutions, and organizations through cultural and digital transformation. Based in Paris, the agency positions itself as a key player in crafting narratives, experiences, and strategies that resonate with today’s societal challenges.

An approach centered on cultural shift

The concept of “cultural shift” lies at the heart of Spintank’s methodology. It aims to move away from the tensions of traditional communication by grounding strategies in current cultural and social dynamics. This philosophy allows the agency to create campaigns and strategies that do more than convey a message, they actively contribute to transforming behaviors and perceptions.

A wide range of services for holistic transformation

Spintank offers a full suite of services to support its clients in their evolution:

Brand strategy: Designing brand strategies aligned with organizations’ values and aspirations to strengthen identity and impact.
Content creation: Producing narratives, formats, and content tailored to various channels and audiences, including innovative approaches such as datatelling and the use of artificial intelligence.
Digital experiences: Designing digital ecosystems, websites, and apps that deliver immersive, engaging experiences while meeting performance and sustainability goals.
Responsible communication: Developing communication strategies that integrate corporate social responsibility (CSR) principles, focusing on transparency, ethics, and positive impact.

A multidisciplinary team and open ecosystem

The agency brings together a team of 70 collaborators, its so-called “cultural shift architects”, who combine expertise in strategy, design, storytelling, technology, and innovation. Spintank also draws on a network of hundreds of partners, from startups to public institutions, to enrich projects and deliver customized solutions.

Flagship projects

Notable projects include:

Redesign of the Paris Airports website: A project aimed at enhancing the user experience and reflecting the spirit of Paris through a modern, intuitive interface.
Instagram campaign for Air Liquide: An initiative to demystify hydrogen through innovative visual and narrative formats for the general public.
“Panorama” podcast for APRR: A series exploring regions surrounding highways, strengthening ties between the company and local communities.
Editorial strategy for MAIF: An internal initiative to unite employees around the company’s strategic roadmap.

Industry recognition

Spintank is recognized for its expertise and commitment to social responsibility. In 2020, the agency earned the “RSE Agences Actives” label, reflecting its dedication to sustainable and ethical practices.

Conclusion

Spintank stands out for its ability to combine creativity, strategy, and responsibility to support clients in their transformation. Through its cultural shift–driven approach, the agency offers innovative and impactful solutions that address today’s societal challenges.

At Rétines, while we specialize in creating visual content, we understand the importance of a coherent communication strategy. That’s why we collaborate with agencies like Spintank to provide complementary services that amplify the impact of digital campaigns.

Écrit par Jérémy Carlo

Jérémy Carlo is the editorial director at Rétines, where he ensures the consistency and clarity of all content produced by the studio. His role goes beyond writing—he shapes the tone, structures the messages, and upholds a precise, demanding editorial line that stays true to the identity of Rétines. With a background in visual communication and solid experience in content strategy, he bridges the technical world of photography with clear, no-frills writing.

Jérémy works closely with photographers, art directors, and the commercial team to make sure every word published serves the image, the message, and the brand. From blog articles and client presentations to social media posts and internal documents—everything is filtered through his attentive eye. His strength lies in making complex ideas accessible without oversimplifying, and in highlighting the studio’s work without relying on unnecessary superlatives.

Through his writing, Jérémy helps Rétines exist beyond the image—by giving context to projects, emphasizing the thinking behind each shoot, and bringing to light the technical and aesthetic choices that drive each photograph.