An Independent Design and Illustration Agency: Studio Cuicui

10 July 2025 | 10 July 2025 | 1 min |

In this article :

Une approche sensible de l’image

Founded in 2010, Studio Cuicui is an independent graphic studio based in Paris, specializing in visual creation, illustration, and graphic design. Since its inception, the studio has built a strong and recognizable identity, centered around an artistic direction that is both playful, rigorous, and deeply rooted in visual storytelling.

The studio advocates a handcrafted approach to design: each project is custom-made, with particular attention given to drawing, typographic composition, and graphic coherence. Their work is expressed across a wide variety of media: posters, visual identities, publications, cultural campaigns, packaging, and original illustrations.

Among their notable projects are collaborations with La Cité des Sciences, La Cinémathèque française, the Séries Mania Festival, and France Télévisions. This diversity of partners highlights the studio’s ability to adapt to different worlds while maintaining a unique aesthetic.

Studio Cuicui consists of a small team of creatives with complementary skills. They value a collaborative production process where the relationship with the client plays a central role in the development of the graphic project.

A sensitive approach to imagery

Attention to detail and reflection on visual intentions are at the heart of Studio Cuicui’s approach. This graphic sensitivity, strongly present in illustration and art direction, also resonates in the world of professional photography. At Rétines, we share this high standard: whether for a corporate shoot or a visual communication project, we collaborate with brands to bring their universe to life through imagery.

👉 Need professional visuals for your campaigns or graphic projects? Contact our photo studio Rétines.

Écrit par Jérémy Carlo

Jérémy Carlo is the editorial director at Rétines, where he ensures the consistency and clarity of all content produced by the studio. His role goes beyond writing—he shapes the tone, structures the messages, and upholds a precise, demanding editorial line that stays true to the identity of Rétines. With a background in visual communication and solid experience in content strategy, he bridges the technical world of photography with clear, no-frills writing.

Jérémy works closely with photographers, art directors, and the commercial team to make sure every word published serves the image, the message, and the brand. From blog articles and client presentations to social media posts and internal documents—everything is filtered through his attentive eye. His strength lies in making complex ideas accessible without oversimplifying, and in highlighting the studio’s work without relying on unnecessary superlatives.

Through his writing, Jérémy helps Rétines exist beyond the image—by giving context to projects, emphasizing the thinking behind each shoot, and bringing to light the technical and aesthetic choices that drive each photograph.