The communications agency serving creativity: TBWA Paris

2 July 2025 | 2 July 2025 | 2 min |

In this article :

TBWA Paris is the leading communications agency in France within the TBWA\Worldwide network, one of the top ten global advertising networks, part of the Omnicom Group. Located in Boulogne-Billancourt, the agency stands out for its ability to create disruptive ideas for brands such as McDonald’s, Nissan, Air France, Schweppes, and many others.

A Focus on Disruption®

At the heart of TBWA Paris’s philosophy is the concept of Disruption®, developed by Jean-Marie Dru. This approach challenges established conventions to create ideas that transform brands and captivate consumers. TBWA Paris applies this methodology to design advertising campaigns that stand out and generate significant impact.

A Wide Range of Services for Integrated Communication

The agency offers a comprehensive range of services to support its clients’ communication strategies:

Brand Strategy: Developing brand strategies aligned with clients’ values and goals.
Advertising Creation: Designing innovative and impactful advertising campaigns.
Digital Marketing: Developing digital strategies to strengthen brand presence online.
Corporate Communication: Managing institutional communication and public relations.
Design and Branding: Creating visual identities and communication materials.
Audiovisual Production: Producing video and multimedia content.

A Creative and Experienced Team

TBWA Paris brings together a passionate and experienced team of creatives, strategists, designers, producers, and consultants. This multidisciplinary team works closely to craft tailor-made communication solutions adapted to each client’s specific needs.

Iconic Projects

Notable TBWA Paris projects include:

McDonald’s x Mr. Men & Little Miss: A collaboration with the Mr. Men & Little Miss license to offer a unique family experience.
Petit Navire: A campaign featuring Vikings enjoying modern dishes, creating a surprising contrast.
Air France Holidays: A campaign emphasizing the importance of rest rights, awarded a Bronze Lion at the 2025 Cannes Lions Festival.

Conclusion

TBWA Paris asserts itself as a major player in the French communications landscape, combining creativity, strategy, and innovation to support clients in their transformation projects. Thanks to its disruptive approach and talented team, the agency continues to push the boundaries of advertising creativity.

At Rétines, although we specialize in visual content creation, we understand the importance of a coherent communication strategy. We collaborate with agencies like TBWA Paris to provide complementary services that maximize the impact of digital campaigns.

Écrit par Jérémy Carlo

Jérémy Carlo is the editorial director at Rétines, where he ensures the consistency and clarity of all content produced by the studio. His role goes beyond writing—he shapes the tone, structures the messages, and upholds a precise, demanding editorial line that stays true to the identity of Rétines. With a background in visual communication and solid experience in content strategy, he bridges the technical world of photography with clear, no-frills writing.

Jérémy works closely with photographers, art directors, and the commercial team to make sure every word published serves the image, the message, and the brand. From blog articles and client presentations to social media posts and internal documents—everything is filtered through his attentive eye. His strength lies in making complex ideas accessible without oversimplifying, and in highlighting the studio’s work without relying on unnecessary superlatives.

Through his writing, Jérémy helps Rétines exist beyond the image—by giving context to projects, emphasizing the thinking behind each shoot, and bringing to light the technical and aesthetic choices that drive each photograph.