The creative agency for brand design and digital storytelling: The Calling Design

24 June 2025 | 24 June 2025 | 2 min |

In this article :

Une promesse claire
Organisation & approche studio
Rétines : renforcer l’expérience visuelle par la photographie

The Calling Design, based in Paris, embodies a hybrid communications agency: with strong expertise in brand design, it skillfully blends graphic creativity, art direction, and digital strategy, delivering a fresh and impactful tone.

A Clear Value Proposition

The agency structures its services around three core competencies:

Brand Design: logo creation, visual tone development, and graphic guidelines to strengthen brand identity.
Content & Photo Direction: design of visuals for print, web, motion graphics, packaging, and illustrations.
Digital Strategy & Social Presence: creation of digital formats, social media assets, and scripted content (stories, short-form videos, long-form formats).

This synchronization of art direction and digital ensures a cohesive visual language, enhanced consistency, and tangible impact.

Studio Organization & Approach

With a team of 15 to 25 professionals, the agency encourages cross-functional collaboration: graphic designers, art directors, motion designers, and UX designers work together on every project.

This synergy guarantees:

a coherent creative expression,
high responsiveness,
and a refined aesthetic easily adaptable to digital platforms.

A Creative and International Clientele

The Calling partners with innovative startups, design-conscious lifestyle brands, and mission-driven companies. Their signature? Concrete design, visual storytelling that speaks, engages, and unites.

Rétines: Enhancing Visual Experience Through Photography

In communications where design is key, photography serves as a complement: objects, portraits, and atmospheres must seamlessly integrate into the graphic system with both fluidity and quality.

Rétines partners with agencies like The Calling Design to:

Produce product photography aligned with design specifications,
Capture editorial or executive portraits consistent with visual identity,
Create product staging and ambiance shots that enhance the brand story.

Our technical and aesthetic precision is crafted to fit smoothly into digital and print creations with a harmonious finish.

👉 See our corporate and design photography projects.

Écrit par Jérémy Carlo

Jérémy Carlo is the editorial director at Rétines, where he ensures the consistency and clarity of all content produced by the studio. His role goes beyond writing—he shapes the tone, structures the messages, and upholds a precise, demanding editorial line that stays true to the identity of Rétines. With a background in visual communication and solid experience in content strategy, he bridges the technical world of photography with clear, no-frills writing.

Jérémy works closely with photographers, art directors, and the commercial team to make sure every word published serves the image, the message, and the brand. From blog articles and client presentations to social media posts and internal documents—everything is filtered through his attentive eye. His strength lies in making complex ideas accessible without oversimplifying, and in highlighting the studio’s work without relying on unnecessary superlatives.

Through his writing, Jérémy helps Rétines exist beyond the image—by giving context to projects, emphasizing the thinking behind each shoot, and bringing to light the technical and aesthetic choices that drive each photograph.