The Premium Brand Strategy Agency: DLX Paris

24 June 2025 | 24 June 2025 | 2 min |

In this article :

A Multifaceted Expertise
An Agile, Cosmopolitan Organization
- Why Brands Choose DLX
Rétines: Visual Partners for High-End Activations

Founded in 2015 in Paris, with offices now in New York and London, DLX Paris positions itself as a high-end communications agency blending brand strategy, press relations, VIP casting, and cultural activation. The agency has developed a comprehensive offer at the intersection of luxury, lifestyle, fashion, and influence.

A Multifaceted Expertise

DLX offers complementary services across its three agencies (Paris, New York, and London):

Brand Strategy & Communications: brand universe development, launch platforms, and key messaging
Press Relations & Talent Casting: identifying and engaging influential personalities
Events & Cultural Activations: press launches, VIP experiences, and artistic partnerships

The agency works with clients in haute couture, streetwear, boutique hospitality, luxury lifestyle, and high-end travel, sectors where refinement and personal image are essential.

An Agile, Cosmopolitan Organization

Presence in Paris, New York, and London, allowing seamless cross-market activations
A team of 100–200 collaborators across three hubs, combining strategy, production, PR, casting & media management
This model enables DLX to manage complex projects: pop-up launches, brand content campaigns, VIP partnerships, or cultural events, with local relevance in each market

Why Brands Choose DLX

On-the-ground expertise: influence, press coverage, VIP relations
Hybrid positioning: between communications, events, and brand content
Premium voice: highly personalized formats tailored to an exclusive audience and top-tier media

Rétines: Visual Partners for High-End Activations

In DLX activations (talent shoots, editorial content), the image is a central element. It sets the mood, enhances products, and personalizes experiences. To meet this standard, Rétines serves as a premium photography partner, delivering:

Talent & VIP portraits aligned with press and content campaigns
Event captures (cocktails, pop-ups, activations): atmosphere, architecture, ambiance
Lifestyle brand imagery: stylized packshots and decor visuals for media use

Our strength: producing visuals crafted for both press and digital use, technically flawless, and in line with the premium aesthetic expected by top brands and agencies.

Écrit par Jérémy Carlo

Jérémy Carlo is the editorial director at Rétines, where he ensures the consistency and clarity of all content produced by the studio. His role goes beyond writing—he shapes the tone, structures the messages, and upholds a precise, demanding editorial line that stays true to the identity of Rétines. With a background in visual communication and solid experience in content strategy, he bridges the technical world of photography with clear, no-frills writing.

Jérémy works closely with photographers, art directors, and the commercial team to make sure every word published serves the image, the message, and the brand. From blog articles and client presentations to social media posts and internal documents—everything is filtered through his attentive eye. His strength lies in making complex ideas accessible without oversimplifying, and in highlighting the studio’s work without relying on unnecessary superlatives.

Through his writing, Jérémy helps Rétines exist beyond the image—by giving context to projects, emphasizing the thinking behind each shoot, and bringing to light the technical and aesthetic choices that drive each photograph.