Modeling Agency Paris: Viva Model Management

7 July 2025 | 7 July 2025 | 2 min |

In this article :

History and Reach
Positioning and Services
For Whom?
Applying to Viva
Professional Management
For Your Visual Projects
Conclusion

Viva Model Management is a modeling agency founded in Paris in 1988 by Cyril Brulé. Since then, it has expanded internationally, with offices in London and Barcelona. The agency focuses primarily on editorial fashion and high-end runway sectors.

History and Reach

For over 30 years, Viva Model Management has guided the careers of some of the most renowned models in the industry. The agency has represented iconic figures such as Natalia Vodianova, Raquel Zimmerman, Kaia Gerber, and Mica Argañaraz. It also has a division dedicated to talents from other fields, such as film, music, and culture.

This positioning allows Viva to regularly collaborate with leading fashion brands and major industry magazines.

Positioning and Services

Viva stands out for:

A strong focus on editorial photography and international runway shows;
A portfolio of experienced models and promising new talent;
A rigorous selection process and personalized support for represented profiles.

The agency supports its models at every stage of their careers: test shoots, introductions, castings, runway shows, and advertising campaigns.

For Whom?

Aspiring or established models seeking representation in high-end fashion.
Art directors, stylists, and fashion brands looking for talent for visual projects.
Industry professionals seeking collaboration with a well-established, internationally recognized agency.

Applying to Viva

The agency provides an online application space. Requirements include basic information (age, height, measurements) along with natural photos: portrait, full-body, no makeup. All genders are welcome to apply. Viva also emphasizes caution against fraud: only official email addresses linked to the agency’s domain name are used for communication.

Professional Management

Viva offers long-term career management, with particular attention to health, well-being, and the diversity of profiles. This approach enables the agency to build lasting relationships with its models and to provide brands with talents aligned with their visual identity.

For Your Visual Projects

Working with an agency like Viva Model Management or preparing a visual campaign involving professional models? Collaborating with a specialized photo studio can make all the difference.
Rétines supports brands, agencies, and talent in producing high-quality images: portraits, editorial series, lookbooks, campaigns, retouching, and more.

👉 Contact Rétines for your photo projects related to fashion or the visual representation of talent.

Conclusion

Viva Model Management is one of the best-known modeling agencies in Paris, with a structured approach and strong international presence. Its expertise in scouting and talent management makes it a key player for fashion professionals. To support your shoots or productions involving the agency, Rétines brings its photographic know-how to the table, with services tailored to the industry’s highest standards.

Écrit par Jérémy Carlo

Jérémy Carlo is the editorial director at Rétines, where he ensures the consistency and clarity of all content produced by the studio. His role goes beyond writing—he shapes the tone, structures the messages, and upholds a precise, demanding editorial line that stays true to the identity of Rétines. With a background in visual communication and solid experience in content strategy, he bridges the technical world of photography with clear, no-frills writing.

Jérémy works closely with photographers, art directors, and the commercial team to make sure every word published serves the image, the message, and the brand. From blog articles and client presentations to social media posts and internal documents—everything is filtered through his attentive eye. His strength lies in making complex ideas accessible without oversimplifying, and in highlighting the studio’s work without relying on unnecessary superlatives.

Through his writing, Jérémy helps Rétines exist beyond the image—by giving context to projects, emphasizing the thinking behind each shoot, and bringing to light the technical and aesthetic choices that drive each photograph.