The Creative Agency at the Heart of Digital Culture: We Are Social

1 July 2025 | 1 July 2025 | 2 min |

In this article :

A Social-First Approach
Diverse Services
Recognized Expertise
Conclusion

We Are Social is an international creative agency born from the era of social web. With 19 offices worldwide, including Paris, the agency stands out for its ability to connect brands with contemporary digital behaviors and cultures.

A Social-First Approach

Beyond simple advertising creation, We Are Social places digital culture at the core of its strategies. The agency designs campaigns that resonate with online communities by relying on a deep understanding of social behaviors and emerging trends. This approach enables the creation of relevant and engaging content, tailored to the specificities of each platform.

Diverse Services

We Are Social offers a comprehensive range of services to support brands in their digital transformation:

Strategy and Social Intelligence: Audience analysis, competitive monitoring, and customized strategy definition.
Content Creation: Designing advertising campaigns, videos, podcasts, and interactive content.
Production: Producing content adapted to the formats and requirements of social platforms.
Media & Distribution: Amplifying campaigns through targeted paid media strategies.

Recognized Expertise

The agency has collaborated with major brands such as Google, YouTube, Air France, Spotify, and Ubisoft, developing campaigns that combine creativity and performance. Their ability to understand and anticipate changes in digital behaviors allows them to stay at the forefront of innovation.

Conclusion

We Are Social embodies the evolution of advertising in a world where online social interactions shape perceptions and behaviors. Their approach, centered on digital culture, along with their expertise in strategy, creation, and production, makes them a key partner for brands looking to engage authentically in online conversations.

At Rétines, although we specialize in photography and visual creation, we understand the importance of aligning with cultural and digital trends. We collaborate with agencies like We Are Social to provide visual content that strengthens campaign impact and ensures coherence between strategy and execution.

Écrit par Jérémy Carlo

Jérémy Carlo is the editorial director at Rétines, where he ensures the consistency and clarity of all content produced by the studio. His role goes beyond writing—he shapes the tone, structures the messages, and upholds a precise, demanding editorial line that stays true to the identity of Rétines. With a background in visual communication and solid experience in content strategy, he bridges the technical world of photography with clear, no-frills writing.

Jérémy works closely with photographers, art directors, and the commercial team to make sure every word published serves the image, the message, and the brand. From blog articles and client presentations to social media posts and internal documents—everything is filtered through his attentive eye. His strength lies in making complex ideas accessible without oversimplifying, and in highlighting the studio’s work without relying on unnecessary superlatives.

Through his writing, Jérémy helps Rétines exist beyond the image—by giving context to projects, emphasizing the thinking behind each shoot, and bringing to light the technical and aesthetic choices that drive each photograph.