Archives Photography Glossary

Drone photography offers unique aerial perspectives, transforming image capture with unprecedented creativity and accessibility.

The JPEG format is widely used to compress digital images, offering a balance between reduced file size and acceptable image quality, making it ideal for everyday sharing and printing.

Haptic technology, enhancing digital interactions through touch, is transforming the user experience across various applications.

S-Gamut is an ultra-wide color space developed by Sony, designed to capture the maximum amount of color information for advanced post-production.

S-Log gamma is a video profile designed to capture a wide dynamic range, providing a neutral base ideal for color grading and post-production.

Advertising inserts, placed within publications to capture attention with distinctive design and messaging, offer an effective strategy to enhance brand visibility.

The sound designer shapes the auditory universe of a project by creating sound effects and atmospheres. Discover their essential role in the visual and auditory experience.

The video and photo color grading specialist adjusts colors and lighting to create coherent and striking images. Discover their essential missions and skills.

The graphic designer is the creator of striking visuals, from logos to communication materials. Discover their key responsibilities and essential skills.

A roughman is a professional in drawing and mock-up design, essential in creating preliminary sketches for design and advertising projects, turning concepts into concrete visuals.

The Key Light, or main light, is fundamental in photography and video for defining the subject, creating depth, and controlling the mood of the image. Its skillful use, in combination with other light sources, is crucial for achieving impactful and nuanced visual results.

The photographic negative, a world of inversions and mysteries, continues to inspire and define the art of photography, offering a unique depth and a historical perspective to the modern image.

The Royer Law, enacted in 1973, represents a significant milestone in the regulation of commerce and advertising in France, aiming to protect small businesses and regulate advertising practices. By introducing controls on the expansion of large retail stores and laying the groundwork for transparent commercial communication, this law has had a lasting impact on the country’s commercial and urban development.

Artwork, incorporating designs, logos, and graphics, plays a crucial role in the visual identity and branding strategy of products and brands.

Discover flat color in graphic design: solid color areas for strong visual impact, with halftone variations.

The Raisin paper size (50 x 65 cm) proves to be a preferred choice for visual creations and outstanding photo backdrops, combining quality, versatility, and practicality for striking visual results.

Gaussian blur is a soft blur technique used in image editing to smooth textures, reduce noise, and create depth effects by applying a Gaussian function that gives more weight to central pixels than to those at the edges. This method preserves natural transitions between blurred and sharp areas, making the effect subtle and realistic.

Optical filters are essential photography accessories used to modify incoming light, protect the lens, and enhance image quality. They offer a wide range of effects, from reducing reflections with polarizing filters to controlling exposure with ND filters, enabling photographers to capture creative and high-quality shots.

Color grading in photography and film is crucial for adjusting colors, ensuring visual consistency, and enhancing the overall aesthetics of images and videos.

Stamping is a printing technique that creates raised or recessed patterns, adding unique texture and dimension to materials such as paper, leather, and metals.

Colorimetry is the scientific study of color measurement, crucial for ensuring color accuracy and consistency across various fields such as design, photography, and printing.

Framing is a crucial technique in photography that allows focusing attention on key elements and enhancing visual storytelling through careful composition.

The graphic charter is a fundamental document that defines a brand’s visual identity, ensuring coherence and recognition across all communication media.

Cinemagraphs are images where a small part moves continuously, offering a unique visual experience that combines photography with the dynamism of video.

Tacit agreement in photography is based on implicit consent, with no clear legal value. It is always better to formalize permissions.

Post-production is the key stage where photographs and videos are finely retouched and edited, transforming creative visions into captivating visual realities.

A media campaign is a strategic initiative aimed at promoting a product or brand across various channels, with the goal of achieving specific objectives and engaging the audience.

The photo diffuser is an accessory that softens light, reduces harsh shadows, and enhances visual quality right from the moment of capture.

The ring light is an essential lighting tool in photography, providing soft and balanced light ideal for portraits, video, and content creation, minimizing shadows and highlighting details.

Explore the importance of copyright in protecting creativity and innovation, an essential pillar for creators and the cultural industry, facing the challenges of the digital age.

Composition is the art of arranging the elements of an image in a way that guides the viewer's eye and effectively conveys ideas or emotions.

Macro photography is a technique that allows capturing extreme close-up photos, revealing unsuspected details of small subjects. Thanks to specialized equipment and advanced techniques, it offers a unique perspective on the world, transforming the tiny into the spectacular and opening new horizons in both artistic and scientific fields.

Carry and protect your gear with a suitable camera bag, designed for safety, organization, and comfort during your travels.

Optimize your photo storage with a suitable memory card, combining speed, capacity, and reliability for a smooth and secure workflow.

Enhance your photos right from the shot with the right filters, such as polarizing, ND, and colored filters… Discover how to use them for your images.

Stabilize Your Shots with the Right Tripod: An Essential Accessory for Long Exposure, Macro, Portrait, and Video Photography.

Choose the right camera lens to enhance your image quality and master angle, sharpness, and depth of field.

The RAW file, capturing the unprocessed data from a camera's sensor, provides optimal image quality and unmatched flexibility in post-production, essential for complete creative control.

Aperture (f-stop) in photography is crucial for controlling exposure, depth of field, and influencing image aesthetics, providing photographers with an essential tool for creativity and composition.

The background in photography is crucial for enhancing the subject, controlling the image's atmosphere, and directing the viewer's attention, playing a key role in visual composition.

Focal length determines the angle of view, perspective, and magnification in photography, playing a crucial role in composition and creative image selection.

A photographer is an image professional whose talent and technique capture moments, emotions, and stories through the lens of their camera. This profession, which combines art and technical skill, spans numerous fields, from portrait photography to advertising photography, landscape photography, and many more.

Explore the techniques of studio lighting, a key element for photographers and videographers looking to master the mood and aesthetics of their work.

The tilt-shift lens transforms photography by offering unparalleled control over perspective and depth of field, making it ideal for distortion correction, creating miniature effects, and experimenting with composition.

Photo resolution defines the level of detail in an image. Optimal pixel density management ensures exceptional quality, whether for printing or online distribution.

Compression in retouching allows for reducing the size of exported files without compromising visual quality, ensuring images are optimized for both the web and print.

The physical proof is the ultimate validation tool in retouching. It allows you to verify the color fidelity and final quality of your prints.

The digital proof (PDF) is the ultimate validation tool in retouching, ensuring color consistency and precise control over every detail.

Photoengraver is the essential tool for artistic retouching, offering effects inspired by traditional engraving that transform your images.

Master shadows and highlights in photo editing to balance exposure and reveal hidden details in your images.