Discover how Employee Advocacy Programs can propel your company to new heights by showcasing your team and optimizing your online presence. Explore how corporate photography plays an essential role in this winning strategy.
Such programs are gaining popularity across companies, regardless of their size or industry. This article will dive into the ins and outs of this concept and show you how to leverage it to attract top talent and boost sales.
What is Employee Advocacy?
Writing a definition for Employee Advocacy is complex. Beyond being a simple trend, it embodies a powerful approach to enhance a company’s image and reputation. This concept thrives when every member of the company becomes a passionate brand advocate, playing a key role in shaping a positive and authentic perception.
Imagine an engineer sharing their excitement about an innovative project on LinkedIn, a customer service representative sharing helpful tips on Twitter, or a CFO highlighting the company’s ethical values on Facebook. Every action helps create a mosaic of stories that transcends organizational boundaries.
In essence, Employee Advocacy programs transcend traditional online marketing to become an interactive platform where every employee plays an active role in creating a dynamic and authentic brand image. It’s an approach that celebrates the diversity of voices within the company and transforms every employee into an ambassador.
Various Aspects of Employee Advocacy
When considering the different facets of Employee Advocacy, it is important to look at the goals a company hopes to achieve through this strategy.
Attracting New Clients
When employees are enthusiastic about their contributions to the business and share them across various media, these actions can spark the interest of potential clients. These leads, already familiar with the company, will be more likely to explore its offerings.
Recruiting Quality Employees
Savvy companies ensure they maintain high morale within their teams by offering various methods, such as company events and employee perks (extra vacation days, flexible hours, tuition reimbursement, etc.). Encouraging employees to talk about these benefits can prompt an exceptional candidate to apply for an open position.
Why is Employee Advocacy Important?
Employee Advocacy offers several benefits to businesses, including:
Enhanced Marketing Efforts
Collectively, employees have social networks that reach ten times more followers than a corporate brand through social media. Implementing an ambassador program is a great way to extend the brand’s reach. The company becomes more accessible when employees contribute to content.
Increased Sales
Many consumers use social media before deciding to purchase a product or service. They search online for information about the company to better understand the people they will be dealing with. It is crucial for them that the company is a trusted expert with the necessary skills to solve their problem.
Attracting Exceptional Candidates
To find excellent candidates, the company needs to stand out in some way. Employee ambassadors allow job seekers to learn more about the company and employer brand before formally applying. Candidates are looking for a trusted company that aligns with their skills and experience.
The 5 Steps to Create an Employee Advocacy Program
Here are five essential steps to follow when setting up an Employee Advocacy program within your team:
1. Place Company Culture at the Heart of Your Priorities
Before taking concrete steps to implement a successful Employee Advocacy program, ensure that your employees feel good in their jobs. This goes far beyond competitive salaries and benefits. You can conduct an anonymous survey to assess your employees’ expectations regarding company culture.
2. Define the Objectives of the Employee Advocacy Program
This step is crucial. If you don’t know what the program is meant to achieve, it will be difficult to measure its success.
3. Inform Employees About the Plan
Now that you’ve emphasized company culture and the program’s objectives, share the plan with your employees.
4. Establish a Social Media Policy for Employee Advocacy
Employees need to know how to communicate when posting on social media to present a positive image of the company. This is the expertise of our trusted partner, Angie, specializing in co-influence.
5. Implement the Employee Advocacy Program
The best time to launch a successful Employee Advocacy program is when you have something remarkable to share, such as a major event, an award, or a new development in your industry.
How Does Corporate Photography Serve as a Leverage for Employee Advocacy Programs?
Corporate photography plays a key role in Employee Advocacy programs by making the company more tangible and human. Photos of engaged employees, a friendly work environment, and dynamic corporate events enhance the positive image of your brand. These images, shared by your employees, grab attention visually and emotionally, creating a deeper connection with your audience.
Conclusion
Employee Advocacy, supported by corporate photography, can revolutionize the way your company is perceived. By giving your employees a voice and showing the behind-the-scenes of your business, you create an authentic relationship with potential clients. So, dive into Employee Advocacy with the confidence that this strategy can strengthen your brand and drive your growth.
By following these steps, you ensure that you fully capitalize on the benefits of Employee Advocacy and create an engaged, proactive team that will propel your company to new heights. Ready to unleash the potential of your employees with Employee Advocacy and corporate photography? Contact us!
