The 10 fashion communication agencies to follow

In a sector where image allows neither approximation nor banality, fashion imposes a unique level of demand on its partners. The pace of production, the seasonal cycles, the dynamic between designers and distributors, and the influence of digital platforms all contribute to a very specific rhythm and set of tools that fashion communication agencies must master. This makes them fundamentally different from corporate or mass-market agencies.

Creating a visual identity for a fashion brand, launching a collection, designing digital or offline campaigns, and building consistent storytelling across multiple seasons require a finely tuned balance. It takes rhythm, vision, and a sharp eye for graphic detail. Through the agencies featured in this article, we explore the different ways of working in the sector, ranging from hyper-creative to editorial, and from luxury fashion to accessible fashion.

At Rétines, our photo studio specializes in serving creative and demanding industries. We often work hand in hand with these agencies, producing visuals that align with their artistic direction and reinforce brand narratives.

1. Mazarine

Positioning: full-service fashion and luxury agency focused on image

Well known for its work in the luxury world, Mazarine is also one of the most active communication agencies in the fashion industry, especially on the international scene. The agency works with brands like Fendi, Balmain, Dior, Givenchy, and L’Oréal Luxe, offering services such as campaign design, activation strategies, digital content production, editorial development, and event execution.

Its main strength lies in its integrated model. Mazarine brings together photography, video, social media, design, and production within the same structure. This allows brands to benefit from fast, consistent, and seamless execution across all channels.

In fashion, where the window for launching a collection might only last a few days, the ability to deliver quickly while maintaining high visual standards is essential. Mazarine’s artistic direction is both solid and adaptable, capable of absorbing a wide variety of creative identities depending on the brand.

Rather than constantly reinventing visual formats, Mazarine guarantees a high level of execution, making it a reliable and reassuring partner for major fashion houses.

2. La Suite & Co

Positioning: fashion activations, influencer strategies, and showroom experiences

Based in Paris, La Suite & Co is a hybrid agency that operates at the crossroads of communication, public relations, and visual activation. It supports fashion, ready-to-wear, accessory, and lifestyle brands with a strong focus on influencer relations and media outreach.

What makes the agency stand out is its integrated showroom, a dedicated space in Paris where journalists, stylists, content creators, and influencers can discover new collections. In the fashion industry, where personal connections remain crucial, this is a major asset.

The agency also manages product launches, brand collaborations, press relations, and visibility campaigns. Influencer and media strategies are central to its offering, but they are always guided by a clear artistic vision.

Thanks to its ability to combine timing, image, and industry connections, the agency is particularly well suited to brands that are growing, repositioning themselves, or aiming to increase visibility during key moments like fashion weeks.

3. Dream On

Positioning: artistic direction and brand storytelling in fashion

Founded in 2001, Dream On is an independent Paris-based agency with a strong focus on creative direction. It positions itself as a conceptual player in fashion communication, combining storytelling, visual identity, and artistic leadership for premium and creative brands.

Dream On is known for its narrative approach that feels cinematic and emotionally engaging. It goes beyond traditional advertising to help fashion brands build their universe through long-form content such as lookbooks, editorial shoots, and video campaigns.

The agency specializes in identity projects such as brand platforms, visual redesigns, and multi-season creative strategies. It is particularly appreciated by emerging designers and fashion houses looking to infuse new energy into their brand.

In an industry driven by speed, Dream On brings depth and intentionality. Its visual approach stands out for both the quality of the message and the distinctiveness of the aesthetic.

4. Bureau Betak

Positioning: runway show production and high-end experiential events

Bureau Betak is one of the most well-known names in the world of international fashion shows. Specializing in show production, set design, and immersive brand experiences, the agency partners with leading fashion houses such as Dior, Jacquemus, Saint Laurent, and Prada.

Its distinctive strength lies in complete mastery of spatial design. From spectacular venues to immersive environments, lighting design, and custom architecture, the agency creates high-impact moments that elevate a brand’s visual and emotional resonance.

Even though it is not a communication agency in the traditional sense, Bureau Betak acts as a creative and strategic partner. It defines atmosphere, tempo, and spatial identity. In an era where every event becomes instant content for social media, the agency designs experiences that are intentionally photogenic.

Where other agencies focus on rolling out campaigns, Bureau Betak focuses on staging unforgettable moments. In the fashion industry, a single impactful event can often achieve more than an entire paid media campaign.

5. Rogue

Positioning: fashion culture, editorial storytelling, and digital content strategy

Rogue is a more low-key agency but is quickly earning recognition for its clear focus on fashion culture and brand-driven editorial content. The agency excels in combining visual direction, storytelling, and digital strategy in a cohesive and thoughtful manner.

Rogue works primarily with emerging labels, digital-first brands, and fashion companies undergoing repositioning. Its strength lies in the ability to align a brand’s visual codes with digital narratives and trends across platforms.

It produces photo and video content, but also defines long-term editorial strategies. The work extends far beyond creating a few social media posts — it’s about shaping a brand’s overall presence, tone, and visual identity across time.

In a saturated visual market, this integrated and editorially savvy approach is essential for standing out and creating meaningful engagement.

6. Ohlman Consorti

Positioning: brand identity, creative direction, and visual culture

Ohlman Consorti is a creative studio based in Paris that works mainly in fashion, design, and contemporary art. The agency stands out through a clear and refined visual aesthetic, rooted in cultural references, editorial design, and branding.

Its expertise covers identity creation, naming, typography, logo design, art direction, and web design. The studio’s visual language is minimalist and precise, with a highly curated attention to layout and detail.

Fashion brands turn to Ohlman Consorti when they seek a strong, subtle identity that sets them apart without overstatement. The agency rarely works under pressure, favoring a deliberate and long-term approach to building brand image.

For fashion houses that view their image as a strategic foundation, Ohlman Consorti brings both depth and elegance.

7. Balistik Art

Positioning: fashion, luxury, visual culture & 360° communication

Balistik Art is an agency founded in Paris in 2001, active in the fashion, luxury, and culture sectors. Its value proposition is decidedly global: strategy, branding, social media, events, public relations, content production, etc. It supports both young brands and institutions such as Kenzo, A.P.C., or Maison Margiela.

The agency stands out by its ability to link image and influence. It designs campaigns that work both in print and on digital platforms, with a decidedly contemporary aesthetic, often raw, very much in tune with current fashion trends.

Balistik Art plays a role as an interface between creative worlds and marketing realities. It knows how to build visually strong campaigns while ensuring their distribution in highly competitive environments. This type of agency is favored by brands that want to maintain a creative but structured discourse.

8. Crépuscule Studio

Positioning: graphic design and brand image with strong creative value

Crépuscule Studio is a Parisian graphic studio oriented towards fashion, art, and design. Less visible in the professional press than other agencies, it nevertheless develops a regular activity with creators and emerging ready-to-wear or accessory brands.

Their signature is based on creating visual universes that are both sensitive and structured: visual identity, layout, publishing, photo direction, digital design. Far from generic solutions, they favor specific responses, often graphic, with particular attention to materials, typography, and contrasts.

This type of studio is often chosen by niche brands wanting to break away from the beaten path or by creators wishing to assert a personal universe. Their intervention is upstream of campaigns: they lay the visual foundations on which other providers (photographers, directors, media agencies) will then align.

9. Studio We Are

Positioning: brand design, fashion, and visual direction

Based in Paris, Studio We Are works at the intersection of branding, photography, and graphic design, with a strong focus on the fashion and lifestyle universe. Their scope covers brand platform creation, visual identity, creative shootings, and digital design.

Their approach is transversal: they ensure both the overall artistic direction of a brand and the production of its assets, in photo as well as print. This hybrid model attracts fashion brands seeking strong coherence at every point of contact.

Studio We Are combines agency logic and creative studio, with a clean and contemporary visual style. They favor long-term collaborations, allowing precise support and controlled evolution of brand image over time.

10. The Brand Identity Studio

Positioning: visual branding for creative labels & fashion DNVBs

The Brand Identity Studio (not to be confused with the eponymous media) primarily addresses emerging brands in fashion and design. The studio specializes in creating complete visual identities, with a strong affinity for digital brands and young labels aiming to stand out from their first launches.

Its work relies on a very controlled aesthetic, often monochrome, playing on typography, graphic rhythm, and product imagery. The approach is very “design-first,” in a spirit close to Scandinavian or New York studios.

The Brand Identity Studio notably works on projects for fashion DNVBs (Digital Native Vertical Brands) that need a strong visual language from launch, with clear guidelines and assets immediately usable across all media (website, social, press).

Conclusion

Working with a communication agency specialized in fashion means entering a fast-paced logic, with constant graphic demands and controlled storytelling. This sector leaves no room for improvisation: between seasonality, digital tempo, collection storytelling, and visual expectations, each project must find the balance between responsiveness and precision.

These agencies operate like conductors. They frame the vision, define the style, orchestrate the content. But for every communication to work, they also rely on specialized partners capable of meeting the same level of demand.

This is the environment in which we operate at Rétines. As a photo studio, we support brands and fashion agencies with their visual needs: product photography, lookbooks, editorial campaigns, social media content, or high-quality packshots. Our role is not to replace these agencies but to be their technical and creative extension when it comes to transforming a visual intention into a strong, controlled, and coherent image.

To discover our work in the world of fashion and luxury, contact us!