High-End Communication Agency: Mazarine

13 June 2025 | 25 June 2025 | 2 min |

In this article :

A longstanding expertise in the luxury sector
Global campaigns, from concept to activation
- A well-orchestrated international presence
Retines: creating imagery that meets luxury standards

In a world where every detail matters, Mazarine has established itself as one of the most influential agencies in high-end communication. Its domain? The intersection of creativity, storytelling, digital strategy, and tailor-made activations for luxury brands, from fashion to contemporary art, cosmetics, and fine watchmaking.

For over 25 years, the communication agency has supported some of the world’s most prestigious names with a global, demanding, and resolutely visual approach.

A longstanding expertise in the luxury sector

Founded in Paris, Mazarine built its reputation by working with the most iconic houses: Chanel, Cartier, Dior, LVMH… Its DNA lies in its mastery of brand storytelling, through campaigns that blend imagery, technology, and immersive experiences.

Today, the agency is structured around several key areas:

Branding & brand identity
Art direction & visual campaigns
Digital strategy and e-commerce
Content production (print, video, digital)
Events & immersive experiences

It also includes several specialized entities (Mazarine Digital, Mazarine Asia Pacific, Mazarine Image), enabling the agency to operate worldwide while maintaining consistently high execution standards.

Global campaigns, from concept to activation

Mazarine doesn’t stop at delivering a creative concept—the agency oversees the entire process, from initial brand positioning to visual adaptations, from e-commerce sites to fashion show scenography or brand film production.

This 360° approach caters to brands that need to:

reinvent themselves without betraying their heritage;
launch a new product or collection;
or rebuild their digital presence with elegance and precision.

The agency understands the specific demands of the luxury sector (graphic standards, brand tone, international storytelling) while delivering campaigns that are also digitally high-performing.

A well-orchestrated international presence

Mazarine operates in Paris, Shanghai, New York, Beijing, Dubai, and Seoul. This global reach allows the agency to support brands in their key markets with culturally attuned insight—without compromising the overall consistency of the message.

Retines: creating imagery that meets luxury standards

In this type of communication, imagery is not just decoration. It’s central. It embodies the brand promise, conveys the artistic direction, and supports the narrative.

At Retines, we understand how critical visual execution is in the worlds of luxury, fashion, and beauty. We support brands and agencies in producing high-end visuals, including:

Product photography (watches, spirits, accessories)
Premium packshots for press or digital use
Editorial portraits of teams or founders
Real-life or studio scenes with art direction aligned with brand guidelines

We pay particular attention to visual consistency, production details, and distribution requirements (press formats, web, HD print, etc.).

👉 Check out our portfolio: here!

Écrit par Jérémy Carlo

Jérémy Carlo is the editorial director at Rétines, where he ensures the consistency and clarity of all content produced by the studio. His role goes beyond writing—he shapes the tone, structures the messages, and upholds a precise, demanding editorial line that stays true to the identity of Rétines. With a background in visual communication and solid experience in content strategy, he bridges the technical world of photography with clear, no-frills writing.

Jérémy works closely with photographers, art directors, and the commercial team to make sure every word published serves the image, the message, and the brand. From blog articles and client presentations to social media posts and internal documents—everything is filtered through his attentive eye. His strength lies in making complex ideas accessible without oversimplifying, and in highlighting the studio’s work without relying on unnecessary superlatives.

Through his writing, Jérémy helps Rétines exist beyond the image—by giving context to projects, emphasizing the thinking behind each shoot, and bringing to light the technical and aesthetic choices that drive each photograph.