Studio Packshot for Armagnac Bottles

About the Author: Jérémy Carlo

Jérémy Carlo is the editorial director at Rétines, where he ensures the consistency and clarity of all content produced by the studio. His role goes beyond writing—he shapes the tone, structures the messages, and upholds a precise, demanding editorial line that stays true to the identity of Rétines. With a background in visual communication and solid experience in content strategy, he bridges the technical world of photography with clear, no-frills writing. Jérémy works closely with photographers, art directors, and the commercial team to make sure every word published serves the image, the message, and the brand. From blog articles and client presentations to social media posts and internal documents—everything is filtered through his attentive eye. His strength lies in making complex ideas accessible without oversimplifying, and in highlighting the studio’s work without relying on unnecessary superlatives. Through his writing, Jérémy helps Rétines exist beyond the image—by giving context to projects, emphasizing the thinking behind each shoot, and bringing to light the technical and aesthetic choices that drive each photograph.

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Spirits packshot photography is essential for showcasing high-end liquor bottles on an e-commerce site or catalog. A bottle packshot captures the reflections of the glass, the transparency of the liquid, and the details of the labels, ensuring optimal presentation. Product photography for e-commerce is crucial for providing consumers with detailed and realistic visuals, thus enhancing the promotion of spirits. A professional packshot ensures visual consistency across a range of bottles, strengthening the visual impact and credibility of a brand on its digital platforms.