Perfume Retail Photography Paris
Secteur : Perfumery
Client : Initio Parfums
Window display shoot for Initio Parfums Privés: an immersive and colorful staging in the heart of Paris for “Experience the Effect.”
Photo of a Perfume Window Display for Their New Campaign
Project Details
Client Context
On the occasion of the launch of its new campaign “Experience the Effect,” the perfume house Initio Parfums Privés completely redesigned its window display located on rue Saint-Honoré in Paris. This visual staging, both bold and sophisticated, aimed to highlight the Carnal Blends collection, particularly the Atomic Rose fragrance, within an immersive setup.
Our mission: to produce a photographic report showcasing the new window display and the visual universe of the campaign, through a series of premium images intended to support the brand’s digital and press communications.
Challenges Encountered
- Photographing the window display on a busy street, dealing with reflections, foot traffic, and changing natural light.
- Reproducing the rich colors and texture depth in an urban environment.
- Maintaining a luxurious and editorial aesthetic, true to the Initio brand image.
Solutions Provided
- Shooting at specific times of day to benefit from softer light and reduce reflections on the glass.
- Using appropriate lenses and tailored color grading to faithfully render the campaign’s vivid colors.
- Precise framing and graphic compositions to enhance the window’s visual impact and emphasize the collection’s storytelling.
Let’s discuss
Photographing a luxury window display in an urban environment requires a true understanding of light, lines, and texture. For Initio Parfums Privés, the Experience the Effect campaign came to life on rue Saint-Honoré through a bold, colorful staging. The photo shoot aimed to capture this scenography in every detail, highlighting the rich colors of the bottles, the composition of the decor, and the brand’s sensory universe. This type of retail photography is a powerful tool to enhance a visual campaign, enrich press materials, and provide elegant, immersive images for social media.