A French photography blog about advertising photography

During our shoots, questions and reflections often arise. We share them here to support you in showcasing your brand, engaging your audience, and creating impactful images of your products.

Insights

Ideas and concepts we’ve explored.

Inspirations

Ideas to bring a fresh perspective to your creative explorations.

Technical Tips

Suggestions to support you in your work.

Different topics to explore

Une main sélectionne une bouteille en verre turquoise étiquetée FRAGRANCE sur une surface bleue, avec un appareil photo reflex numérique au premier plan au Magasin Lyon.

Photographie de Produit

Un blog dédié aux techniques et inspirations pour sublimer la photographie de produits.

Un photographe dans un studio professionnel photographie un homme flou sur un fond blanc ; l'équipement de l'appareil photo semble net.

Photographie Corporate

Tendances, techniques et conseils pour réussir vos projets de photographie corporate.

Photographies Backstage Studio Photo

Actualité & Mouvements

Actualités et tendances des agences de publicité : stratégies, campagnes et innovations créatives.

Dans un portrait monochrome, un individu observe un moniteur montrant une montre en macrophotographie ; un équipement proche est posé sur un bureau.

Partenaires de Rétines

Un mot sur des partenaires potentiels, experts ou innovateurs.

Un technicien de studio portant des lunettes, une casquette noire et une chemise noire positionne un appareil photo reflex numérique sur un trépied devant une toile de fond sombre et sans raccord.

Retouche, Techniques et Conseils

Astuces et techniques pour s'intéresser à l'art de la photographie professionnelle.

Photographies Backstage Studio Photo Luxe Produit Paris 11

Lexique de la photographie

Glossaire essentiel des termes et concepts en photographie pour tous niveaux.

Deux individus en chemise noire se tiennent à côté d'une caméra montée sur trépied, l'un portant une chemise et une montre RETINES, sur un fond uni.

Annnuaire Agences et Fournisseurs

Liste d'agences de communication repérées

Main tenant une charte colorimétrique au-dessus d’une montre posée sur une table de studio

(A venir)

Our Clients

logos clients fnac-darty
logos clients inluce in luce
logos clients savoy international
logos clients décathlon
logos clients louboutin
logos clients angie
logos clients sferis
logos clients vinci
logos clients olivier and co huile d'olive
logos clients feu vert
logos clients albioma
logos clients wivoo
Un sujet présente une bouteille de vin rouge Paul Aegerter Bourgogne Hautes-Côtes de Nuits avec un éclairage de studio sur un fond neutre.

Selected Projects

Careful work, a well-structured project, and fast delivery. At Rétines, we know how to bring in the right resources at the right time.

Here are a few examples:

  • Spirits Event Reportage Nantes

    Client : Suntory Whisky

  • Luxury Store Photography Paris

    Client : Parfums de Marly

  • Product Photography on a Black Background

    Client : Serge Lutens

  • Luxury Showcase Corporate Photography

    Client : Initio Parfum

  • Still Life Watch Studio Shoot Paris

    Client : Passion Horlogère

  • Watch Studio Shoot Paris

    Client : MB Watches

  • Corporate Report Rhône

    Client : Feu Vert

  • Luxury Storefront Photography in Paris

    Client : In Luce

  • Corporate Photography Report on Decoration in Ile-de-France

    Client : Décomarbre

  • Trémoille Real Estate Photo Report

    Client : Asgard

  • Corporate Portrait Session Paris

    Client : Motion Society

  • Corporate Event Luxury Fragrance

    Client : Initio Parfum

  • Lyon Garage Work Report

    Client : Feu Vert

  • Architectural Photography Reportage

    Client : Kerria

  • A professionnal portrait in Paris for Manpower

    Client : Experis

  • Corporate Photography for Collaborators Paris

    Client : FrenchSys

  • Corporate Headshot Photoshoot in Paris

    Client : Syndicat National du Jeu Vidéo (SNJV)

  • Luxury Watch Ambience Photography Paris

    Client : Passion Horlogère

  • Corporate Seminar Photography

    Client : Société Générale

  • Lifestyle Packshot of Dental Equipment

    Client :

  • Medical Packshot Catalogue in Levallois

    Client : Airel

  • Whisky Tasting Event Reportage

    Client : Suntory Whisky

  • High-End Office Photography in Paris

    Client : Asgard Group

  • Packshot of Wines Aix en Provence

    Client : Pey Blanc

  • Corporate Event Photography

    Client : Agence Volontiers

  • Perfume Shop Photography in Paris

    Client : Parfum de Marly

  • Still Life of a Bottle of Gin

    Client : Bombay Sapphire

  • Packshot Bottles of Armagnac

    Client : Armin Armagnac

  • Luxury Watch Studio Packshot Paris

    Client : Archiwatch

  • Product Shoot Staging

    Client : Magimix

Let’s discuss

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Summary

Advertising photography is a delicate art that blends creativity, technical skill, and a deep understanding of brand needs. In this space, we share our expertise and insights on various aspects of advertising photography to help you better understand this fascinating and ever-evolving field. Here are the topics we regularly cover on our blog:

Corporate Photography
Corporate photography plays a crucial role in shaping a company’s image. Whether it’s executive portraits, team photos, or on-site reportage, corporate imagery should reflect the company’s values and culture. On our corporate blog, we explore best practices for producing authentic, professional visuals that strengthen your brand identity.

Product Photography
Product photography is essential to highlight the unique features of your products. On our product blog, we share tips on how to create striking visuals that not only showcase your products at their best but also tell a compelling story. Whether you’re working on packshots, lifestyle photos, or creative setups, we guide you through current techniques and trends.

Techniques and Tips
Mastering photography techniques is key to success in the advertising field. Here, we share practical advice, tips, and tutorials to help sharpen your skills. From lighting and composition to post-production and gear choices, our articles are designed to help you refine your craft.

Partners and Industry Players
Success in advertising photography often relies on strong collaborations with trusted partners. On our client and partner blog, we highlight key players in the field — stylists, ad agencies, equipment manufacturers, and other image professionals. Discover how these partnerships can enhance your projects and open up new creative perspectives.

Industry News
The world of advertising photography is constantly evolving. On our market news blog, we keep you updated on the latest trends, tech innovations, major industry events — and other noteworthy discoveries. Whether you’re a seasoned professional or an inquisitive enthusiast, our articles will help you stay informed and understand market dynamics.

Advertising Photography Glossary
Advertising photography has its own technical language. To help you navigate this world, we’ve created a detailed glossary explaining the key terms and concepts you’ll frequently encounter. This reference is a valuable tool for anyone looking to deepen their knowledge and communicate more effectively with industry professionals.

Our blog is designed to be a comprehensive resource for anyone interested in advertising photography. Whether you’re looking for inspiration, practical advice, or insights into market trends, we’re here to support you in your creative journey. Join us in exploring the world of a